Some distribution companies even find that the best way to be successful is to create a
distribution ________________.
a. alliances
b. mergers
c. acquisitions
d. consortia
e. joint ventures
Why is distribution considered to be the biggest challenge when entering an emerging
market?
a. It isn’t’”pricing is.
b. It isn’t’”product adaptation is.
c. Distribution infrastructure is too complex to navigate.
d. The country’s land mass is a deterrent.
e. All of the above
Cathay Pacific (a Hong Kong based airline carrier) recently wanted to increase
services to its Asian customers. It added a wide variety of Asian meals and
entertainment and introduced a new advertising slogan ‘The Heart of Asia.’ This
would be an example of which of the following reasons why international marketers
implement international market segmentation?
a. country screening.
b. government mandate.
c. global market research.
d. positioning strategy.
e. entry decisions.
When considering barriers that are faced by international marketers attempting to
successfully advertise in foreign markets, cultural constraints can pose huge
difficulties. The trickiest problem within this category is usually posed by:
a. the government.
b. trade unions.
c. environmental rights groups.
d. women.
e. the host country’s religion(s).
Researchers have reported that multinationals have not been as great a threat to
countries’ national sovereignty because multinationals have yet to solve the
problem of:
a. demand.
b. size.
c. war.
d. religious conflict.
e. language differences.
Participating nations may use SDRs as a source of currency in a _________ transaction.
a. soft
b. hard
c. simple
d. future
e. spot
With respect to product categories analyzed on the basis of sales turnover, a
_____________ product is one where the product has most of its sales during limited
times during the year.
a. core product
b. cultural product
c. niche item
d. seasonal product
e. filler product
Which of the following questions is most associated with the term ‘sampling unit?’
a. Who cannot be considered as a valid respondent?
b. How much will the survey cost?
c. What is our target population? Who should be surveyed?
d. How many people should be surveyed?
e. How should prospective respondents be chosen from the target population?
Asking the question ‘How is the decision to buy made by the consumers in the
Foreign market?’ is an indication of which stage of consumption processes (as
influenced by culture)?
a. buying behavior.
b. consumption characteristics.
c. disposal.
d. access.
e. acceleration.
All of the following are considered benefits of forming joint ventures EXCEPT:
a. greater return potential.
b. shared profits instead of shared royalties.
c. more control over operations.
d. increased cost controls.
e. synergies.
In the international market segmentation game, developing a positioning theme
involves the quest for a:
a. large segment.
b. profitable segment.
c. unique selling proposition (USP).
d. strong manager.
e. a friendly host government.
The ______________ of the product assortment refers to the number of items that
the company sells within a given product line.
a. length
b. width
c. horizontal scale
d. vertical scale
e. consistency
One of the most popular entry modes in the international marketplace for service
firms is:
a. licensing.
b. franchising.
c. cooperative exporting.
d. direct exporting.
e. indirect exporting.
With respect to distribution costs, a geographically large country such as the United
States will normally incur more ______________________ costs than in smaller
countries.
a. transportation, insurance, and inventory
b. warehousing, customer service/order entry, and general administration
c. transportation and inventory
d. materials handling
e. warehousing and transportation
_____________ is essentially a creative corporate activity involving the planning
and execution of the conception, pricing, promotion, and distribution of ideas,
products, and services in an exchange that not only satisfy customers’ present needs but
also anticipates and creates their future needs at a profit.
a. Selling
b. Sourcing
c. Manufacturing
d. Human resources
e. Marketing