The size of segments (in the international environment) based on cultural or
lifestyle indicators are typically easy to gauge and to factor into overall planning.
In most instances, there is no mixture of universal, regional, and country-specific
market segments.
In 2008/2009 Country Competitiveness Report, 5 of the top 10 countries are Asian
countries.
The most busy McDonald’s in the world is in Peking.
Each country has its own currency through which it expresses the value of its products.
Myers-Briggs-Type Indicator (MBTI) is a tool for addressing people’s cognitive
styles.
GATT’s successor is the World Trade Organization (WTO).
The lead country is where the product is introduced first.
A truly global innovators are called metanational innovators.
One of the chief reasons for having a global brand is economies of scale.
If a country has an absolute advantage (with respect to trade) over another country,
there is no reason to trade.
One consequence of fungible content, information products, and electronic networks
is an additional assault on the power of national governments to regulate international
commerce.
Regulating international e-commerce does not require cross-border cooperation.
A merchant intermediary does not take title to goods.
Piggyback exporting is when two different transportation modes (such as truck and
rail) are combined.
Banner advertising is not used in Internet advertising.
As an example of a preliminary screening process in assessing international market
opportunities, Colgate-Palmolive uses assessments of whether people bath regularly
or not as a critical factor in deciding whether to enter a market or not.
Compared to business-to-consumer (B2C) e-commerce, business-to-business (B2B)
e-commerce is smaller.
The Triad Regions of the world (North America, Western Europe, and Japan) were the
major economies in most of the 20th century.
________________________ determine the rivalry among existing firms.
a. New entrants to the market
b. The bargaining power of suppliers
c. The bargaining power of buyers
d. The threat of substitute products or services
e. Industry competitors
___________________ is one of most formidable barriers that international advertisers
need to surmount.
a. Politics
b. Technology
c. Translation
d. Language
e. None of the above
When competing with the new champions from emerging markets, MNCs:
a. should give up’”the new champions have cheaper labor and the latest technology.
b. can ignore the new champions’”they are only effective in emerging markets.
c. should focus on the high end of the market and leave the rest to the local companies.
d. buy out local rivals and use them to challenge the new champion in the home market.
e. none of the above
Suppose that you are a strategic planner for Nike. You observe that shoe manufacturing
is extremely labor-intensive, while shoe designing is becoming
increasingly skill-intensive. If you advise to open a manufacturing-assembly plant in
Vietnam, your decision is an illustration of _____________________ thinking.
a. relative advantage
b. absolute advantage
c. comparative advantage
d. production advantage
e. exploitation advantage
One method of assessing whether a company should enter a foreign market or not is
to use an opportunity matrix. To use such a matrix, the marketer should assess high,
moderate, and low opportunities as measured on business and political risk and
___________________ scales or cells.
a. demand
b. financial constraints
c. market opportunities
d. market sensitivity
e. distance from home market
When a company has a _________________ involvement approach, the company
substantially controls the foreign distribution channels.
a. low-level
b. mid-level
c. high-level
d. backward level
e. parallel level
Recent developments in the global media landscape include the following EXCEPT:
a. growing commercialization and deregulation of mass media.
b. shift from radio and print to TV advertising.
c. rise of global and regional media.
d. growing spread of interactive marketing.
e. growing importance of high definition television.
Since most world trade is done in dollars, the U.S. importer does not usually need to
_____________ foreign exchange transactions.
a. capitalize
b. hedge
c. capitate
d. survey
e. monitor
When researchers try to put the word international into sales management and
personal selling, clarification is needed. ____________________ considerations
include issues that analyze more than one country’s assets, strengths, and situations,
or that deal directly with cross-border coordination.
a. International product
b. International strategy
c. International mix
d. Intercultural
e. Global society
The primary appeal of the percentage of sales method of allocating an advertising
budget is its:
a. popularity.
b. accounting good sense.
c. control feature.
d. simplicity.
e. accuracy.
In the area of global product policy, companies can pursue three strategies to penetrate
foreign markets. The strategies include:
a. extension, adaptation, and invention.
b. extension, adaptation, and prevention.
c. extension, adaptation, and creation.
d. extension, adaptation, and placement.
e. extension, adaptation, and balancing.
Covisint is probably the largest global online ________ procurement system.
a. C2B
b. B2B
c. B2G
d. C2C
e. B2C
Several management theorists have made an attempt to come up with the ‘right’
fit between the MNC’s environment (internal and external) and the organizational
setup. One popular model examines the relationship between organizational
structure, _____________________, and the importance of foreign sales to the
company (as a share of total sales).
a. product prices
b. domestic services
c. foreign product deliveries
d. foreign product diversity
e. purchasing habits
As a profile of a twenty-first century country manager, _________________
develops local markets. They are entrepreneurs who are willing to be part of regional
global strategy teams.
a. the trader
b. the representative
c. the builder
d. the ambassador
e. the cabinet member
The UN Global Compact’s Ten Principles cover
a. Human rights
b. Labor
c. Environment
d. Anti-corruption
e. All of the above
______________________ plays a major role in global marketing research.
a. Business segmentation
b. Quality segmentation
c. Firm segmentation
d. Country segmentation
e. Local segmentation
The practice of using philanthropy to cover up a poor record in other CSR domains
(e.g., environment) is often referred to as:
a. Green-washing
b. White-washing
c. Brainwashing
d. Cause-related marketing
e. Reputation buffering
In the country competitiveness report in 2008/09, three of the top ten countries are from
_________________ countries.
a. South American
b. African
c. Asian
d. Nordic
e. None of the
___________________ depend on the economics of the business. These forces
particularly affect production location decisions.
a. Cost forces
b. Competitive forces
c. Quality forces
d. Government forces
e. Market forces
For a firm beginning exports for the first time, the first step is to use available
___________________.
a. primary data
b. secondary data
c. tertiary data
d. Internet data
e. intranet data
Global segments are also called ________________ segments.
____________________ leverages cross-border differences in needs and wants of
the firm’s target customers.
In the domain of advertising, ___________________ means that marketers
encourage their affiliates to adopt, or at least consider, advertising ideas that have
proven successful in other markets.
In the area of a global product launch strategy, two strategic options available are:
waterfall strategy and _________________________.
Explain the primary differences between international marketing and global
marketing.
When sales transactions occur in some form of compensation other than money
(such as trading corn for whiskey), the two trading companies are engaged in
________________.
A ______________ is a name, term, sign, symbol, or combination of them which is
intended to identify the goods and services of one seller or group of sellers and to
differentiate them from those of competitors.
Describe the various types of local legal systems. Describe how these differences
might affect a company that wishes to conduct international business.
________________ is defined as the design and management of a system that
directs and controls the flows of materials into, through and out of the firm across
national boundaries to achieve its corporate objectives at a minimum total cost.