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Contract manufacturing is also known as outsourcing.
Frugal engineering means making very cheap, low quality products so you can get the
most profit.
If an exporter were to stress price benefits, the exporter would probably be facing
a domestic currency that was perceived as being weak.
In China, basket shopping is still considered the norm for most consumers.
The waterfall model is also called staggered roll-out.
Piggyback exporting refers to the practice where U.S. firms that have an established
export department assume, under a cooperative agreement, the responsibility of
exporting the products of other U.S. companies.
Companies with substantial product diversity tend to go for a global geographic
division configuration.
Marketing is much broader than selling.
The world's largest importing country is the U.S.
The term sogoshosha in Japan describes an Export Trading Company.
In the U.S., the Automated Export System (AES) enables exporters to file import
information at no cost over the Internet.
Dominant design leads to a 'regional design'.
Language barriers can occur through translation problems. If the original slogan
was 'Body by Fisher' and the translation was 'Corpse by Fisher,' the problem with
translation was probably due to a problem idiom.
The drive for globalization continues to be promoted through more free trade.
Doha Round paved the way for China and Singapore to get full membership in the
WTO.
The international product cycle theory consists of three stages: Introduction, growth,
and decline.
Low-context cultures do not put the most emphasis on the written or spoken word.
In Europe, EU regulations do not cross national boundaries.
Keyword search advertising allows the company to have a link to its competitors.
The WTO Work Program on _____________________ is in the process of defining
the trade-related aspects of ___________________ that would fall under the
parameters of WTO mandates.
a. business commerce
b. electronic commerce
c. equity commerce
d. network commerce
e. network commerce
Another alternative to analyze buying power in a set of countries is via
_________________________.
a. demographic strata analysis
b. geographic strata analysis
c. psychographic strata analysis
d. socioeconomic strata analysis (SES)
e. none of the above
The ultimate government involvement in trade is when the government:
a. gives tax breaks to businesses.
b. itself is the customer.
c. prevents competition.
d. controls the foreign competition with tariffs.
e. allows domestic businesses to bribe in foreign countries so they can remain
competitive.
____________________ often justify(ies) local branding instead of global branding.
a. Domestic barriers
b. Regulatory barriers
c. Cultural barriers
d. Social barriers
e. Religious barriers
In global e-commerce, Web site localization services have created the need for more:
a. translators.
b. copy writers.
c. media specialists.
d. network specialists.
e. knowledge experts.
The sovereignty of _______________ will perhaps continue to weaken due to
multinationals and the increasing integration of economies.
a. cities
b. nations
c. regions
d. trading blocs
e. none of the above
All of the following are factors that have explained the success of private labels
in recent years EXCEPT:
a. better packaging decoration.
b. improved quality of private-label products.
c. development of premium private-label brands.
d. expansion into new product categories.
e. internationalization of retail chains.
Markets can be classified in four types of countries based on their respective market
attractiveness. Which of the following of those types can be used to gather
intelligence and establish a network?
a. platform countries.
b. emerging countries.
c. maturing and established countries.
d. growth countries.
e. none of the above.
The country with the most Internet users is:
a. United States
b. Japan
c. India
d. China
e. none of the above
The ____________________ of a market refers to the country's distribution system,
transportation network, and communication system.
a. demographic environment
b. infrastructure
c. logistical
d. physical distribution
e. physical infrastructure
All of the following are reasons that competitive situations vary from country to
country (with respect to the competitive environment) EXCEPT:
a. the number of competitors varies from country to country.
b. the nature of competition changes.
c. the presence of counterfeit products.
d. the presence of gray markets.
e. the competitive position of a firm changes from one country to another.
The trend toward third-party logistics is a result of the _____________ and the
_____________.
a. Internet, enterprise resource planning
b. Internet, technology simulations
c. Internet, customer relationship management
d. Internet, Intranet
e. none of the above
A recent survey of large multinational corporations found that pure ______________
planning was most popular (used by 66 percent of the companies surveyed).
a. bottom-up
b. top-down
c. strategic
d. long-term
e. short-term
In contract manufacturing, because of 'nurture-a-future competitor' threat, many
companies prefer to make ___________________ or products that involve
proprietary design features in-house.
a. just-in-time items
b. under-value items
c. low-value items
d. high-value items
e. none of the bove
Which of the following is an example of an issue that is addressed by intercultural
issues with the foreign country?
a. sales force skill availability.
b. selling style differences.
c. country image.
d. expatriate recruiting.
e. centralized training.
FCCP stands for ___________________________.
a. foreign consumer culture positioning
b. fast consumer culture positioning
c. financial consumer culture positioning
d. French consumer culture positioning
e. none of the above
In global business, products have been traded across borders throughout recorded
civilizations, extending back beyond the ________________ that once connected
East with West.
a. The Marco Polo Road
b. The Roman Road
c. The Pioneer Road
d. The International Road
e. The Silk Road
According to the textbook, Samsung, a major South Korean consumer electronics
manufacturer, intended to take the world number-one position in all its main product
markets by 2005. If we apply the concept of international positioning strategies,
Samsung is seeking which of the following positioning strategies:
a. local positioning strategy.
b. regional positioning strategy.
c. ethnocentric positioning strategy.
d. polycentric positioning strategy.
e. uniform positioning strategy.
The Stopford and Wells model shows the relationship between the:
a. organizational structure, foreign product diversity and domestic sales.
b. organizational structure, foreign product diversity and local sales.
c. organizational structure, foreign product diversity and the importance of foreign
sales.
d. organizational structure, foreign product diversity and regional sales.
e. organizational structure, foreign product diversity and high-tech sales.
If an advertiser does not want to 'rock the boat' and desires to sustain a minimum
'share of voice' they will probably choose which of the following advertising
budget forms?
a. percentage of sales
b. competitive parity
c. all-you-can-afford
d. objective-and-task
e. marginal increment
__________________ are described as a coalition of two or more organizations to
achieve strategically significant goals that are mutually beneficial.
a. Joint ventures
b. Strategic alliances
c. Greenfield operations
d. Franchises
e. Piggyback arrangements
To harvest the benefits of metanational innovators, a company must pursue three
things:
a. Prospecting, assessing, and mobilizing.
b. Prospecting, assessing, and delivering.
c. Prospecting, assessing, and running.
d. Prospecting, assessing, and planning.
e. none of the above.
Firms faced with price controls can take any of the following strategies EXCEPT:
a. shift the target segment or markets.
b. launch new products or variants of existing products.
c. negotiate with the government.
d. predict the incidence of price controls.
e. have the home government bring pressure on the host government.
To cover the incremental costs (such as shipping), the final foreign retail price will
often be much higher than the domestic retail price. This phenomenon is known as
______________________.
a. inflation.
b. the price deflator.
c. price escalation.
d. price sensitivity.
e. global arbitrage.
With respect to importing fees, a(n) ______________ duty is a percentage of the
value of the merchandise.
One rule of the ___________________ theory of comparative advantage is that
that a capital-abundant country (e.g., the United States) tends to specialize in
capital-intensive industry and export capital-intensive products (personal computers)
and import labor-intensive products (desks).
Sometimes local brands fight it out with global brands by using a _____________
strategy.
GCCP
LCCP
c. FCCP or LCCP
d. GCCP or LCCP
e. GCCP or FCCP
Briefly explain the concept of joint venture. Additionally, give the benefits and
drawbacks of entering into a joint venture.
Protecting oneself against potential loss is called _________________.
One can identify three different types of _______________________: simple
carelessness, multiple-meaning words, and idioms.
When Peter Drucker described logistics as 'the darkest continent of business' he
probably meant it is was ________________________.
Explain and comment on high- and low-context cultures. Give examples of each.
What does the term 'hypercompetition' mean? What are the various arenas of
competition covered by this concept?
Five forces favor a globalized product strategy. These include: common customer
needs, global customers, scale economies, time to market, and__________________.
