Regarding regional integration, South American markets are still less open than those
of East Asia.
The Silk Road once connected Shanghai (China) to Istanbul (Turkey) on land.
Ethnocentrism is the belief that one’s own culture is:
a. superior to another culture.
b. inferior to another culture.
c. more racial pure than another culture.
d. exports more than another culture.
e. has a more rich and colorful history than any other country in the world.
All of the following are major external criteria for making a decision as to a mode of
entry into a foreign market EXCEPT:
a. company leadership.
b. market size and growth.
c. need for control.
d. government regulations.
e. local infrastructure.
Country competitiveness is not a _____________ thing.
a. fixed
b. moving
c. temporary
d. dynamic
e. none of the above
Germans are typically viewed as scientifically exacting and industrious people.
However, the typical German manufacturing work week is only thirty hours and
the workers jealously guard their free time and show little interest in working
overtime. This would be an example of the dangers of ____________________.
a. cultural onomonopea
b. cultural adiaphoria
c. cultural generalization
d. cultural syncopation
e. cultural similarity
The ____________ tells us whether or not predictor variable has a ‘significant’
(statistically speaking) relationship with the dependent variable.
a. a-ratio
b. b-ratio
c. t-ratio
d. m-ratio
e. n-ratio
The following characteristics (high set-up costs, higher credit risks, and higher
customer loyalty) apply to which of the following forms of exporting?
a. direct
b. indirect
c. parallel
d. synchronized
e. dual
In ____________________, the company arranges with a local manufacturer to
manufacture parts of the product or even the entire product. The marketing of the
product, however, is still the responsibility of the international firm.
a. licensing
b. franchising
c. cooperative exporting
d. contract manufacturing
e. indirect exporting
In many European markets, consumers are reluctant to surf the Web because of:
a. high telecommunication charges.
b. low per capita income.
c. government rules and regulations.
d. distribution costs.
e. limited training and education.
MITI stands for:
a. Ministry of International Travel & Industry.
b. Ministry of International Trade & Industry.
c. Ministry of International Tourism & Industry.
d. Ministry of International Testing & Industry.
e. Ministry of International Telegraph & Industry.
The number 1 ‘green brand’ in Interbrand’s 2012 ranking was:
a. Toyota
b. HP
c. Danone
d. BMW
e. Dell
When a company such as Nike wishes to pursue a comparative advantage strategy,
it would have product designing and development and special material
development conducted in the United States and _________________ operations
conducted in labor-abundant countries like China or Brazil.
a. manufacturing
b. custom painting
c. testing
d. inventory
e. promotion
If advertisers disparage their competition in an advertisement, the regulation category
that would govern this practice would probably be:
a. advertising of ‘vice products’ and pharmaceuticals.
b. comparative advertising.
c. content of advertising messages.
d. advertising targeting children.
e. all of the above.
A ____________ is a name, term, sign, symbol, or combination of them which is
intended to identify the goods and services of one seller or group of sellers and to
differentiate them from those of competitors.
a. trademark
b. patent
c. signature
d. figure
e. brand
A key decision that a marketer must make with respect to international marketing is
_______________________. This decision limits and defines key underlying aspects
of its future sales force management.
a. which market to enter
b. how much to spend in a market
c. how to enter the market
d. how far should a market be entered
e. how long to stay in a market
When Heinz sells its soup products to grocery store chains and allows them to
put their own store names on the product, the product is being sold as a:
a. domestic brand.
b. national brand.
c. manufacturers brand.
d. store brand or private label.
e. service label.
Decisions to exit or divest a foreign market may have all the following reasons
EXCEPT:
a. sustained losses.
b. volatility.
c. premature entry.
d. ethical reasons.
e. new market.
Thailand lost almost 60 percent of its baht’s purchasing power in dollar terms in
International law is derived from three sources. Identify and compare these
sources.
International law is derived from three sources–customs, international treaties, and
national and international court decisions. Customs are usages or practices which have
become so firmly accepted that they become rules of law. Custom-based laws develop
slowly. Treaties and international contracts represent formal agreements among nations
or firms which set down rules and obligations to govern their mutual relationships.
While treaties and contracts are only binding on those who are members of them, if a
great number of treaties or contracts share similar stipulations, these may take on the
character of a customer-based law or a general rule. When these rulings offer an
unusually useful insight into the settlement of international cases, or when they develop
into a series of interpretations consistent with other nation’s courts, then national rulings
may be accepted as international laws. Arbitration may be called for.
Comment on when marketers should pursue universal/global segments, regional
segments, and unique/diverse segments.
Characterize global marketing strategy. Indicate how it is a separate and distinct form of
strategy.
One framework that helps with studying the influence of culture on global
advertising is the cultural classification scheme developed by Geert Hofstede.
The value system construct that refers to the degree of inequality that is seen as
acceptable within the country is called ________________.
INCOTERMS is an acronym for _____________________________________.