If goods enter a ________________, they can be re-exported anytime (up to five
years) without payment of duty.
a. holding pen
b. corporate security zone
c. bonded warehouse
d. wharf zone
e. parallel import zone
When import duties are paid, the _________________ duty is a combination of a
specified amount of the per unit weight or other quantity of the merchandise plus
an ad valorem rate.
a. bonded
b. corkage
c. compound
d. nontariff
e. import
In a(an) ______________________ strategy, a firm integrates the activities of a firm
on a worldwide basis to capture the linkages among countries and to treat the entire
world as a single, borderless market.
a. interdependent strategy
b. global strategy
c. transcontinental strategy
d. supercompetitive strategy
e. multidomestic strategy
Trade shows in Europe:
a. are about more than just business.
b. are exactly the same as in the U.S.
c. never serve refreshments or meals.
d. might be much larger than American shows.
e. both A and D
According to Hakuhodo Inc., one of Japan’s biggest ad agencies, Asian women fall in to
five categories. The following list contains which correct self-perceptions?
a. good students.
b. my big world.
c. thrifty shoppers.
d. family-oriented.
e. happy as I am.
The first step in any control process should be to:
a. clearly establish rewards and punishments.
b. set standards (metrics).
c. set controls.
d. set monitoring mechanisms.
e. establish who the controller is.
The ‘Made In’ label as an important source of assessing the value of a product is an
example of:
a. regionalism
b. nationalism.
c. materialism
d. social sensitivity.
e. the country of origin (COO) effect.
Click-and-mortar chains provide one advantage where:
a. products cannot be returned to the local stores.
b. products can be returned to the local stores.
c. click-and mortar stores have no Web sites.
d. All of the above.
e. None of the above.
From the consumption point of view, ____________ homes have less space than most
Europeans or American houses.
a. Japanese
b. Turkish
c. Australians
d. Indonesian
e. Pakistani
The BOP:
a. constitutes a majority of the world’s population.
b. generates $2 an hour in wages.
c. is found mostly in the western hemisphere.
d. does not offer opportunities for MNCs.
e. is a viable market for only small firms with very cheap products.
In the area of price coordination, the following considerations matter EXCEPT:
a. nature of customer.
b. amount of product differentiation.
c. nature of channels.
d. nature of competition.
e. role of the World Bank.
When marketing executives do business across national boundaries, where do they
primarily face regulations and laws?
a. at home.
b. in the foreign country.
c. both at home and in the foreign country.
d. at the World Court in the Hague.
e. at the United Nations (which controls the oversight of international business).
The Maastricht Treaty succeeded the:
a. Treaty of Brussels.
b. Treaty of Rome.
c. Treaty of Geneva.
d. Treaty of Paris.
e. Treaty of Vienna.
Sales force skill availability, company image, expatriate recruiting, and centralized
training are issues relevant to ________________________ considerations.
a. international product
b. international sales strategy
c. international mix
d. intercultural issues with the foreign country
e. global society
As a strategy, ____________________ will work when the company targets a
‘global’ segment with similar needs.
a. product and communication extension–dual extension
b. product invention
c. product extension–communications adaptation
d. product adaptation–communications extension
e. product and communications adaptation–dual adaptation
Brand reputation is a critical element in _________________ products.
a. gray
b. black
c. furniture
d. smuggled
e. none of the above
Conducting export research on China and Russia would best be done by:
a. doing database research.
b. doing on-line searches.
c. doing field work.
d. using existing government facts and figures.
e. using data supplied by trade missions.