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In many industries, connectivity means that existing channels can be bypassed by
connecting buyers and suppliers directly.
On a competitive map, financial, trading, and industrial activities across national
boundaries have rendered political borders increasingly irrelevant.
Religion does not play a central role in many societies.
In switch trading, a third party is involved which uses the credits to buy goods from
the deficit country.
The main operating principle of the General Agreements of Tariffs and Trade (GATT)
is the concept of the Highly Favored Nation status (HFN).
Stable alliances have the commitment and support of the top of the parents'
organizations.
Rationalization means reducing resources to achieve more efficient and cost-effective
operations.
Knowledge barrier is not one of the barriers in Internet-related activities.
Sponsorship is one of the fastest growing promotion tools.
Sales force skill availability, country image, and expatriate recruiting are all issues
that are relevant as intercultural issues with the foreign country.
Personal selling is predominantly a group activity.
Two economies which were severely affected by the South American financial
crisis are Argentina and Chile.
To bridge cultural gaps between the home and host market, service companies often
customize the product to the local market. This can be done by spotting
_________________________.
a. environmental opportunities
b. funding opportunities
regional opportunities
cultural opportunities
political opportunities
Ethics for international sales reps:
a. are the same regardless of country.
b. can be taught and are no longer a problem once training has taken place.
c. don't matter'”reps should do what the home culture expects.
d. demand clear corporate policies to help reps avoid problems.
e. should be ignored until a complaint is made, then the guilty should be punished.
All of the following factors contributed significantly to the increased complexity and
cost of global logistics as compared to domestic logistics EXCEPT:
a. exchange rate fluctuation.
b. distance.
c. domestic intermediaries.
d. foreign intermediaries.
e. negotiations with government officials and distributors.
Two major issues confronting international marketers result from currency
movement. The first of these is in which currency do we quote our prices? The
second is:
a. how much of the loss or gain (because of pass through) should be passed to
consumers?
b. how much should we invest in the local currency?
c. how much should we invest in our own currency?
d. what role should the central bank play in currency movement?
e. should we trust international arbitrage as a means of settling currency value?
When marketers are making the decision to enter an international market or not, the
first step is generally to:
a. decide on the target budget.
b. decide on the target product/market.
c. decide on the goals of the target markets.
d. decide on the mode of entry.
e. decide on the time of entry.
The waterfall strategy of sequential entry is preferable over the sprinkler model
when:
a. the lifecycle of the product is relatively short.
b. there are low costs of entry into the market.
c. there are many competitors.
d. there are weak local competitors.
e. fast growth is anticipated.
All of the following are common types of export representatives in the United
States EXCEPT:
a. combination export manager (CEM).
b. export merchant.
c. export commission house.
d. export consortium.
e. the trading company.
With respect to rewarding salespeople, _________________ reinforces the negative
image of the salesperson benefiting from the sale, with no regard for the purchaser's
well-being.
a. the salary system
b. the commission system
c. the motivation system
d. the retainer system
e. the hourly wage system
High cost-per-thousand (CPMs) are found in areas that have a high per capita
__________.
a. LMP
b. ZNP
c. MMP
d. GNP
e. PPP
Due to differences in the cultural or competitive environment, a company may choose
the _______________________ strategy if it wishes to keep its product economies
scale intact but customize its communications.
a. product and communication extension--dual extension
b. product invention
c. product extension--communications adaptation
d. product adaptation--communications extension
e. product and communications adaptation--dual adaptation
Once collection of data in a research project begins, there can be many problems
with collection. A very common problem in the international arena is nonresponse
due to:
a. a reluctance to be photographed.
b. a reluctance to talking with strangers.
c. a reluctance to talking with officials or official pollsters.
d. a fear of government reprisals.
e. a fear of cultural conflict.
In international marketing, advertising to some extent is a _________________
phenomenon.
a. cultural
b. social
c. general
d. static
e. global
Genuinely global marketers try to figure out how to create products with a global
scope rather than just for a single country. The mindset is to zero in on global
opportunities. The strategy that best describes this approach is called:
a. product and communication extension--dual extension.
b. product invention.
c. product extension--communications adaptation.
d. product adaptation--communications extension.
e. product and communications adaptation--dual adaptation.
Push strategies:
a. are less viable in emerging markets than pull strategies.
b. are never used in emerging markets because channels are in disarray.
c. work well in many countries because of the enormous channel power of distributors.
d. result in the MNC being cheated because channel members keep the incentives for
themselves.
e. never reach consumers.
Direct selling in emerging markets:
a. is attractive because of the rapid growth of internet sales.
b. often works best in a B2B setting.
c. is valuable in countries where face-to-face sales are common.
d. both b and c
e. none of the above'”direct selling should be avoided as too difficult to supervise.
Which of the following is not important to address in focus group research?
a. cultural sensitivity of the moderator
b. non-verbal cues
c. consensus answers
d. gender of the participants
e. gender of the moderator
Appeals that work in one culture do not necessarily work in others because of the
following reasons EXCEPT:
a. human resources.
b. cultural characteristics.
c. buying power.
d. competitive climate.
e. product life cycle stage.
EDI stands for:
There four generic reasons for forming strategic alliances are defense, catch-up,
remain, and __________________.
The content of a global strategic marketing plan covers four areas which include:
market situation analysis, objectives, strategies, and ____________________.
It has been suggested that cooperative inter-relationships between countries (regional
groupings) can be classified into five broad categories. Briefly summarize and describe
each of these categories and indicate differences that may be present.
According to the textbook, within a given culture, consumption processes can be
described via a sequence of four stages. List and describe each stage. Your description
can use the form of indicating questions that might be asked at each stage.
The value of SDRs is determined by a weighted average of a basket of four
currencies which are: the U.S. dollar, the Japanese yen, the euro, and
_________________.
GCCP stands for:
With respect to budget forms that can be used in advertising, the _____________
method uses competition's spending as a benchmark and provides the measure of
the optimal spending amount.
