The network global organization is sometimes also referred to as an ‘ethnocentric’
organization.
Negotiations practices do not vary enormously across cultures.
Brand equity is usually consistent from country to country.
A host country refers to a country the parent company is based in and
operates from.
The Japan External Trade Organization (JETRO) is affiliated with the U.S.
department of Commerce.
Local subsidiaries should not be consulted at every step of the research process.
Global logistics, unlike domestic logistics, does not put emphasis on physical
distribution.
Conjoint analysis is also called tradeoff analysis.
BRIC stands for ‘big, rich, independent countries’.
An exporter strategy when faced with a weak domestic currency would be to
engage in nonprice competition by improving quality, delivery, and aftersale
service.
International product cycle theory explains that companies do not invest abroad
reactively once their foreign market position are threatened by local competitors.
Government policies do not have any impact on pricing decisions.
In a given country, cultural heritage often provides pride and self-esteem to its citizens.
The Internet has leveled the playing field between large and small firms in global
competition.
The second pillar of the export transaction is the logistics of the export transaction.
Included in this transaction are all of the following EXCEPT:
a. a bill of lading.
b. the terms of sale.
c. the payment.
d. a dispute mechanism.
e. monitoring of the shipment and delivery of the goods.
The ultimate success of an online campaign hinges on four factors which include:
a. nature of the product, the target, choice of site, and color
b. nature of the product, the target, choice of site, and graphics
c. nature of the product, the target, choice of site, and banners
d. nature of the product, the target, choice of site, and execution of the ad
e. none of the above
Although it is not widely known, foreign production constitutes a much larger portion
of international business than __________________________________.
a. international trade
b. regional business
c. local business
d. domestic business
e. transnational business
Under the _____________________ design of global activities organization, the
company is configured along areas such as countries, regions, or some combination
of these two levels.
a. international division
b. cryptic division
c. product-based structure
d. geographic structure
e. matrix structure
When raw materials, components, and supplies are converted or manipulated for
processing and assembly by the firm, the process is monitored and controlled by
the ________________________ function of the firm.
a. physical distribution
b. purchasing
c. intermodal transportation
d. materials handling
e. materials management
The ISO 9000 standards served as a model for the _____________ series.
a. ISO 10000
b. ISO 11000
c. ISO 12000
d. ISO 14000
e. ISO 15000
Most companies sell a wide assortment of products. The assortment is usually
described on the dimensions of ______________________ of the product mix.
a. width and scale
b. width and timing
c. width and ingredients
d. width and length
e. scale and length
In international distribution, replacement effect can:
a. cannibalize existing distribution channels.
b. delete existing distribution channels.
c. replace existing distribution channels.
d. downsize existing distribution channels.
e. add more distribution channels
Domestic marketing strategy is characterized as a strategy that is developed based
on information about domestic customer needs and wants, economic, technological,
and political environments at home, and ____________________.
a. taxes
b. customer habits
c. geography
d. culture
e. industry trends
All of the following are options that might be followed if the firm wished to lower
its export price on a product EXCEPT:
a. rearrange the distribution channel.
b. eliminate costly features (or make them optional).
c. downsize the product.
d. expand the warranty categories to give incentive for higher quality.
e. assemble or manufacture the product in foreign markets.
Global product line mix options could be:
a. an extension of the home country product line
b. a subset of the home country product line
c. a mix of local and home country
d. localized only
e. all of the above
To reduce exposure and risk of antidumping actions, the exporter can follow any of
the following marketing strategies EXCEPT:
a. trading-up
b. service enhancement
c. distribution
d. government intervention
e. communications
Cost globalization forces include the following EXCEPT:
a. political parties of host countries.
b. global economies of scale and scope.
c. accelerating technology innovations.
d. shorter product life cycle.
e. high product development costs.
The _____________________ is someone who brings together an overseas buyer
and a U.S. manufacturer for the purpose of an export sale and earns a commission
for establishing a contact that results in a sale.
a. combination export manager (CEM)
b. export broker
c. export commission house
d. piggyback exporter
e. trading company
The ________________ classifies people on four personal dimensions. These are
extrovert versus introvert, sensing versus intuitive, thinking versus feeling, and
judging versus perceiving.
a. Hartman profile
b. Myers-Briggs Type Indicator
c. Majors-Hawkins Cognitive Indicator
d. Spaniel test for concepts
e. Freudian fantasy test
Timing is a very important element in any new product launch. One of the strategies
is described as being the ________________ where there is a simultaneous
introduction of products in other markets of the world.
a. sprinkler method
b. shotgun method
c. rifle method
d. dribble method
e. waterfall method
In Internet advertising, microsites are created to promote ____________________
brands.
a. hybrid
b. individual
c. complex
d. global
e. none of the above
_______________ classifications allow the marketing manager to see how much
overlap is possible between the marketing programs to be implemented in different
markets.
a. Business
b. Cultural
c. Political
d. Government
e. Natural
The _________________ form of corporate culture is distinguished by norms that
are loose or absent; socialization processes are limited; and control systems are purely
based on performance measures.
a. market based
b. leader based
c. employee based
d. clan based
e. tradition based
Comparative advantage theory was first presented by:
a. David Ricardo.
b. John Stuart Mill.
c. Michael Porter.
d. Milton Friedman.
e. Adam Smith.
Companies that plan to engage in exporting have a choice between indirect,
_________________, and direct exporting.
a. licensing
b. parallel
c. cooperative
d. venture
e. summation
Profit remittances and differential taxation and interest rates are illustrations of
which of the following types of control?
a. ownership control
b. incentive control
c. industry control
d. financial control
e. political control
International marketers who plan on using the Web as an advertising tool should
familiarize themselves with:
a. advertising regulations and restrictions in foreign markets.
b. search engines.
c. distribution channels.
d. digital networks.
e. digital suppliers.
New centers of innovative activity include which countries?
Ireland
Israel
Singapore
Taiwan
All of the above
________________ refers to an economic system in which free enterprise is
permitted and encouraged along with private ownership.
Socioeconomic variables are among the most important bases to be considered when
segmenting markets. Comment on the major issues that might be faced when making
the decision on whether to use per capita GDP or GNP as a country segmentation
criterion.
Antidumping measures are very popular with most of the governments of industrialized
nations. What measures might exporters consider to hedge themselves against
antidumping procedures? Which method do you think is probably the best? Justify your
answer.
How do the macroeconomic policies of a host country affect a foreign
company’s operations?
Deciding to move toward global branding is a difficult decision. This must often be
considered with respect to the globalization versus localization issue. What are the
questions that might be useful in reaching a decision as to pursue globalization over
localization?