In international marketing, many well-known brands in pure web retailing (e-trade,
Amazon.com) still have limited ________________________ expertise.
a. local
b. international
c. regional
d. economic
e. political
The goals of a preliminary screen to determine market opportunities are to minimize
mistakes of ignoring countries that offer viable opportunities for the product and:
a. offending local governments.
b. offending local cultures.
c. offending local merchants.
d. violating local advertising laws.
e. not wasting time on countries that offer little or no potential.
Despite its dismal financial condition, the BOP has support as a viable market segment.
This is because:
a. Wal-Mart concentrated in a similar area in the U.S. and became a world player.
b. incomes are expected to rise over time and this segment could become brand loyal.
c. challenges faced here could be the basis for new and innovative products.
d. the BOP is a source of cheap labor.
e. both b and c
Although the Internet has become a global phenomenon, it first originated in (the):
a. Italy.
b. Japan.
c. U.S.A.
d. Belgium.
e. Singapore.
If a company follows a _______________ involvement path, it normally gives
up the ability to motivate and monitor the sales force and to train them to better serve
the customer.
a. low
b. middle
c. high
d. backward
e. parallel
In recent years, Honda has begun to market the Honda Accord around the world
by positioning it differently from country to country. The car, however, is
almost identical no matter which market it is sold in. This would be an example
of which of the following product policy options?
a. core components standardization
b. core components miniaturization
c. product design families
d. universal product with all features
e. universal product with different positioning
Success of an e-tailing model will depend on three factors which include:
a. consumer behavior, cost structure, and networks.
b. consumer behavior, cost structure, and government policies.
c. consumer behavior, cost structure, and logistics.
d. consumer behavior, cost structure, and human resources.
e. consumer behavior, cost structure, and manufacturing.
Companies often develop different marketing strategies depending on the degree of
experience and:
a. the cost of capital in international markets.
b. the span of control of management.
c. their consumer concept.
d. the nature of operations in international markets.
e. the corporate focus.
The GLOBE is an acronym for:
a. Global Leadership and Outstanding Behavior Effectiveness.
b. Global Leadership and Organizational Business Effectiveness.
c. Global Leadership and Outsourcing Behavior Effectiveness.
d. Global Leadership and Organizational Behavior Effectiveness.
f. Global Limited Organizational Behavior Effectiveness.
With respect to a balance of payments between nations calculation, transactions are
recorded in three categories. These are the current account, the capital account,
and the:
a. goods inventory.
b. cost of goods sold.
c. manufacturer’s inventory.
d. capital goods.
e. official reserves.
Many companies add brands to their portfolio via acquisitions of local companies.
When the local brand is retained but incorporated into the existing communications
strategy, the strategy can be described as being one of:
a. product and communication extension–dual extension.
b. product invention.
c. product extension–communications adaptation.
d. product adaptation–communications extension.
e. product and communications adaptation–dual adaptation.
In numerous Asian countries, the ancient ____________ philosophy feng shui (wind-
water) plays an important role in the design and placement of corporate buildings
and retail space.
a. Chinese
b. Japanese
c. Indonesian
d. Singaporean
e. Indian
A(n) ___________________ refers to the practice where U.S. firms that have an
established export department assume, under a cooperative agreement, the
responsibility of exporting the products of other U.S. companies.
a. combination export manager (CEM)
b. export broker
c. export commission house
d. piggyback exporter
e. trading company
In a(an) __________________ environment, a firm competes on the basis of price,
quality, timing and know-how, creating strongholds in the markets in which it
operates, and financial resources to outlast one’s competitors.
a. product differentiation
b. cost leader
c. price leader
d. innovator
e. hypercompetition
Is the product easy to understand or use, would be a question that best fits with which
of the following key product characteristics acceptance categories?
a. observability.
b. relative advantage.
c. compatibility.
d. complexity.
e. trialability.
In international marketing, purchasers often demand _____________________ from
their suppliers.
a. uniform-pricing contracts
b. diverse-pricing contracts
c. bilateral-pricing contracts
d. global-pricing contracts
e. local-pricing contracts
_____________________ may be defined as that body of rules or laws that is
binding on states and other international persons in their mutual relations.
a. Legal systems
b. International law (or the ‘law of nations’)
c. Local law
d. Napoleonic code law
e. Civil law
_________________ exporting involves the use of independent U.S. middlemen
to market the firm’s products overseas.
a. Direct
b. Indirect
c. Parallel
d. Synchronized
e. Dual
According to the text, culture is:
a. learned, interrelated and shared.
b. learned, interrelated and mixed.
c. learned, interrelated and empty.
d. learned, interrelated and passive.
e. learned, interrelated and static.
According to the textbook, benefits of global marketing strategy may include four
factors:
a. cost reduction, improved products, customer preference, and competitive advantage.
b. cost reduction, improved products, customer preference, and raw materials.
c. cost reduction, improved products, customer preference, and intellectual capital.
d. cost reduction, improved products, customer preference, and transportation.
e. none of the above.
Research indicates that there is a greater preference for luxury goods in
_________________ cultures than in other forms.
a. feminine
b. low context
c. intellectual
d. masculine
e. high context
Large cross-country price gaps open up arbitrage opportunities that lead to
_________________ imports from low-price countries to high-price ones.
a. black market
b. white market
c. zero market
d. smuggled
e. parallel
The Middle East crisis and the September 11 terrorist attacks on the United States
have caused tremendous concern about the future ____________________?
a. aluminum supply
b. oil supply
c. copper supply
d. food supply
e. none of the above