Marketing 883

subject Type Homework Help
subject Pages 8
subject Words 704
subject Authors Kristiaan Helsen, Masaaki (Mike) Kotabe

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page-pf1
All of the following are possible payment terms for goods exported to another nation
EXCEPT:
a. advance payment
b. third party draft.
c. confirmed irrevocable letter of credit.
d. unconfirmed irrevocable letter of credit
e. open account
The chief executive officer of a firm can know the previous day's sales down to a
penny because of the increased capacity of information technology. This leads to
__________.
a. lags
b. real-time management
c. cyclical trends
d. confusion in strategic planning
e. None of the above
page-pf2
Getting focus groups to work in certain societies (because of their view on group
dynamics and proper decorum) is difficult. Which of the following countries
would be most difficult for successful focus groups?
a. Japan
b. United States
c. Canada
d. Britain
e. Germany
Which of the following forms of company sales involvement generally have the
highest involvement of expatriates?
a. low-level
b. mid-level
c. high-level
d. backward level
e. parallel level
page-pf3
Evaluations of sales performance should be ________.
a. cumulative
b. exhaustive
c. quantitative
d. qualitative
e. both C and D
___________________ theory states that a country can gain from engaging in
trade even if it has an absolute advantage or disadvantage.
a. Constructive advantage
b. Comparative advantage
c. Concentric advantage
d. Supply and demand
e. Relative cost advantage
One attempt to combine the strengths of standardization and customization of
products is to deal with both issues as functions of product design. The
_______________ approach consists of developing a range of product parts that
page-pf4
can be used worldwide. The parts can be assembled into numerous product
configurations.
a. core-product
b. uniform commercial code
c. die-casting
d. modular
e. Nexus
Recently the Russian subsidiary of PepsiCo needed to import bottling equipment
from the United States. However, the Russian government did not allow the
company to exchange rubles for dollars, so it exported Russian vodka to the
United States to earn enough dollars to import the needed equipment. This would be
an example of _____________________.
a. retaliation.
b. countertrade.
c. sanction.
d. domestication.
e. profit sharing.
page-pf5
The government entity which prepares the balance of payments statement in the
United States is:
a. the Federal Reserve.
b. the Internal Revenue Service.
c. the Customs Department.
d. the Department of Commerce.
e. the Federal Communications Commission.
By increasing ___________________ before imminent depreciation of a currency
instead of holding cash, the firm may reduce its exposure to currency depreciation
losses.
a. buying power
b. plant and equipment
c. trucks
d. materials handling equipment (such as forklifts)
e. inventory
page-pf6
In the area of transfer pricing, experts suggest to set transfer prices that are as close as
possible to the _________________________________.
a. Balanced Arm's Length Standard
b. Building Arm's Length Standard
c. Best Arm's Length Standard
d. Branding Arm's Length Standard
e. Basic Arm's Length Standard
Unilever's 'Shakti' program in India was established to _________
a. Encourage people to wash their hands on a daily basis
b. Encourage people to brush their teeth at least once daily
c. Support small-scale distributors in low-income rural areas
d. Support small-scale distributors in large urban areas
e. Promote nutritious diets
An evolving trend in international economic activity is the formation of:
page-pf7
a. multinational advertising agencies.
b. multinational insurance agencies.
c. multinational trading blocs.
d. multinational purchasing agencies.
e. multinational courts.
The three main political ideologies are:
a. Communism, capitalism and globalism
b. Communism, capitalism and radicalism
c. Communism, capitalism and modernism
d. Communism, capitalism and Confucianism
e. Communism, capitalism and socialism
All of the following are brand areas that might need protection EXCEPT:
a. the name itself.
b. the slogan.
c. the jingle.
page-pf8
d. visual imagery.
e. the size of the logo.

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