In the Asia-Pacific region, B2B e-commerce activities are facing obstacles which
could hinder the growth of the Internet. These obstacles include:
a. doing business on a face-to-face basis.
b. cultivating relationships and secrecy issues.
c. reluctance to share information.
d. all of the above are obstacles.
e. none of the above are obstacles.
With respect to conducting marketing research in countries that are unfamiliar with
survey research, it is advisable to avoid:
a. references to the government.
b. lengthy questionnaires or open-ended questions.
c. references to religion.
d. questioning females.
e. any scaled questions.
The multidimensional nature of competitive industry structure includes the following
EXCEPT:
a. chaebol.
b. bargaining power of suppliers.
c. threat of new entrants.
d. threat of substitute products.
e. bargaining power of buyers.
If a company were to standardize its product groups within a region (for
instance, Western Europe), the company would be characterized as taking a
___________orientation to its planning activities.
a. bicentric
b. polycentric
c. geocentric
d. concentric
e. regiocentric
The _____________________ specifically forbade every contract, combination, or
conspiracy to restrain free and open trade.
a. Sherman Act
b. Clayton Act
c. Federal Trade Commission Act
d. Foreign Corrupt Practices Act
e. Export Trading Company Act
As an illustration of a barrier to advertising standardization, Ray-Ban had to re-shoot
a sunglasses commercial for Malaysia because the original version had Caucasian
actors. In Malaysia, ads featuring Caucasians are not allowed. This example would
be an example of which of the following barriers to standardization of international
advertising?
a. cultural differences.
b. budget.
c. advertising regulations.
d. differences in the degree of market development.
e. the ‘Not Invented Here’ syndrome.
A manually operated sewing machine would:
a. be a backward innovation.
b. be an example of a product life cycle extension.
c. be rejected in emerging markets as not being modern enough.
d. be too difficult to operate.
e. likely have the idea copied as soon as it hit the market.
List the strategic options available to the firm considering global expansion in the
product area. Detail the conditions that make the strategic option favorable. Be sure to
detail your answer.
_______________________ means that the firm uses a middleman based in its home
market to do the exporting.
a. Licensing
b. Contract manufacturing
c. Cooperative exporting
d. Venture exporting
e. Indirect exporting
Ex-Im Bank has two major programs in place which include:
a. Project Finance Division and Working Capital Program.
b. Project Finance Division and Working Capital Business Program.
c. Project Finance Division and Working Capital Export Program.
d. Project Finance Division and Working Capital Guarantee Program.
e. Project Finance Division and Working Capital Infrastructure Program.
Which of the following factors contribute significantly to the increased complexity
and cost of global logistics as compared to domestic logistics?
a. domestic intermediaries
b. service
c. purchasing
d. exchange rate fluctuation
e. materials handling
An alternative way to derive market size estimates is based on local production and
import and export figures for the product of interest. This method is best described
as being a(the):
a. analogy method.
b. Latin square.
c. trade audit.
d. chain ratio method.
e. cross-sectional regression analysis.
Brand strategies proven to succeed in emerging markets include:
a. pursuing only the wealthy’”they don’t require product or price changes.
b. aiming brands at various market segments with different formulae and prices.
c. focusing on the emerging middle class for its growing buying power and eventual
loyalty.
d. purchasing a local brand as part of the product offering.
e. both b and d
The primary advantage to using a standardization approach to marketing a product
in the international arena is:
a. minimization of costs (which can be passed on to customers).
b. more profit.
c. less service complaints.
d. less product returns.
e. standard budgets.
Timing is a very important element in any new product launch. One of the strategies
is described as being the ________________. This method often involves introducing
the new product in the company’s home market and then moving to other advanced
markets. Finally, less advanced markets are exposed to the product.
a. sprinkler method
b. shotgun method
c. rifle method
d. dribble method
e. waterfall method
Local competitors in BEMs can thwart MNCs’ inroads with:
a. superior technology products.
b. better service.
c. cheaper, more durable goods.
d. a combination of b and c.
e. none of the above’”BEM companies are doomed to fail.
Markets can be classified in four types of countries based on their respective market
attractiveness. Which of the following of those types can be used to build up an
initial presence (such as through a liaison office)?
a. platform countries.
b. emerging countries.
c. maturing and established countries.
d. growth countries.
e. none of the above
A shipment that is held by the importer until the merchandise has been sold is called:
a. advance payment.
b. confirmed irrevocable letter of credit.
c. unconfirmed irrevocable letter of credit.
d. open account.
e. consignment.
A good place to start is to analyze each individual country’s product portfolio on the
basis of a sales turnover basis. Product lines can be categorized by all the following
ways EXCEPT:
a. core products.
b. cultural products.
c. niche items.
d. seasonal products.
e. filler products.
Markets can be classified in four types of countries based on their respective market
attractiveness. All of the following are part of the classification scheme EXCEPT:
a. platform countries.
b. emerging countries.
c. low-tech countries.
d. growth countries.
e. maturing and established countries.
Which of the following is MOST likely to be used when packaging for emerging
markets?
a. large packages to cater to the bigger families common in these countries
b. large packages because an entire village will share the product
c. smaller packages at lower price points
d. large packages with individual wrappers so merchants can resell in smaller quantities
e. both c and d
Top retailers such as Wal-Mart and Toys ‘R’ Us get information from their stores
around the world every two hours via telecommunications. This would be an example
of ______________________ in action.
a. productivity management
b. trend management
c. a very costly procedure
d. management by objectives
e. real-time management
In the U.S., ______________________ allows exporters to file export information at
no cost over the Internet.
a. Auxiliary Export System
b. Amended Export System
c. Automated Export System
d. Alliance Export System
e. none of the above
All of the following are important factors in determining an optimal mode of
transportation to be used in foreign markets EXCEPT:
a. the cost of transportation.
b. the value-to-volume ratio.
c. the perishability of the product.
d. obsolescence along the product life cycle.
e. the cost of insurance.