Which of the following is an example of an issue faced by international sales
strategy?
a. motivation.
b. cultural sensitivity.
c. ethical standards.
d. relationship building.
e. home to host communications.
With respect to Hofstede’s cultural classification scheme, ______________ refers
to the extent to which people in a given culture prefer structured situations with clear
rules over unstructured ones.
a. power distance
b. uncertainty avoidance
c. individualism
d. masculinity
e. long-termism
_________________ is a system where a single banner brand is used worldwide,
often with a sub-brand name, for almost the entire product mix of the company.
a. Domestic branding
b. National branding
c. Manufacturer’s branding
d. Store branding or private labeling
e. Umbrella (corporate) branding
Many countries have a network of government-sponsored commercial delegations
that provide valuable information to firms that desire to do business in that country.
One of the most noteworthy of these is found in ______________ and is called
_________________.
a. Britain; Britannia Net
b. Canada; Canada First
c. Japan; Japan External Trade Organization (JETRO)
d. the United States; Buy American
e. Mexico; the Mexican Organization of Commercial Enterprise (MOCE)
All of the following countries believe that most disputes can be solved outside the
litigation system EXCEPT:
a. Brazil.
b. Japan.
c. China.
d. United States.
e. Taiwan.
A technique such as ________________________ is used to sort out the differences
when translating a company’s documents into other languages.
a. common translation
b. forward translation
c. back translation
d. value translation
e. abstract translation
___________________ raise the globalization potential of their industry and spur
the need for a response on the global strategy level.
a. Cost forces
b. Competitive forces
c. Quality forces
d. Government forces
e. Market forces
The German company Henkel is always customizing its brand portfolio, positioning,
and product formulations. The two main challenges that the company faces are:
a. global brand and beta line management.
b. global brand and quality line management.
c. global brand and modular line management.
d. global brand and hybrid line management.
e. global brand and product line management.
Another name for domestication is _______________________.
a. repatriation policy
b. phase-out policy
c. phase-in policy
d. upward-bound policy
e. equity policy
A(n) ________________ is essentially a field experiment where the new product is
marketed in a select set of cities to assess its sales potential and scores of other
performance measures.
a. attitude screen
b. product model
c. product concept
d. test market
e. focus concept
Emerging market champions:
a. avoid new technology because it is too expensive.
b. use a combination of old technology and cheap labor for a competitive advantage.
c. leapfrog to the newest technologies to offer quality products.
d. copy MNC products to avoid problems with product development.
e. try to avoid innovation.
The barriers to global e-commerce are:
a. language barriers.
b. cultural barriers.
c. infrastructure.
d. all of the above.
e. none of the above.
The universal reason for forming trading blocs is to:
a. bypass tariff restrictions.
b. bypass legal restrictions.
c. bypass government controls.
d. ensure the economic growth and benefit of the participating countries.
e. make competition suffer.
The biggest advantage of a product and communication extension–dual extension
policy is:
a. it is easy for management to understand.
b. it offers substantial savings because of economies of scale.
c. it passes most legal tests.
d. it is service oriented.
e. it will usually not violate cultural taboos.
Seiko, a Japanese watchmaker, offers a wide range of designs and models, but
they are based on only a handful of different operating mechanisms. This
would be an example of which of the global product policies listed below?
a. core component standardization
b. core component miniaturization
c. product design families
d. universal product with all features
e. universal product with different positioning
In an advertising message, the original slogan was ‘Body by Fisher.’ The translation
in a foreign market was ‘Corpse by Fisher.’ This would be an example of which of
the following constraints on international promotion?
a. language barriers.
b. advertising regulations.
c. cultural constraints.
d. local attitudes toward advertising.
e. poor media infrastructure.
Which of the following is NOT a barrier to Internet marketing?
a. language
b. culture
c. infrastructure
d. access charges
e. none of the above
Which of the following nations is NOT a member of the Next Eleven?
a. Malaysia
b. Indonesia
c. Egypt
d. Mexico
e. Nigeria
___________________ reflect how much one currency is worth in terms of
another currency.
a. Interest rates
b. Credit rates
c. Bond rates
d. Inflation rates
e. Exchange rates
Mecca Cola is a new soft drink that was launched by a ____________________
entrepreneur to cash in on anti-America sentiments in Europe.
a. Irish
b. English
c. Dutch
d. German
e. French
When Canon designed its AE-1 camera and newer models, it built in a common
set of features that were demanded by global customers. This would be an
example of which of the following product policies?
a. core components standardization
b. core components miniaturization
c. product design families
d. universal product with all features
e. universal product with different positioning
If a company begins its foreign sales by exporting through a merchant distributor who
takes title to the product and performs all the necessary foreign sales functions, this
would be a form of ________________ integration.
a. vertical
b. horizontal
c. forward
d. backward
e. dual
With respect to comparing country segmentation (classifying countries into groups),
when only one segmentation tool is used, the researcher could:
a. simply compute the mean or median and split the countries into two groups.
b. simply compute chi-square and look for differences.
c. use cluster analysis.
d. use correlation analysis.
e. use nonparametric statistics.
The Japanese trading companies are known as:
a. keiretsus
b. chaebols
c. sogonets
d. sogoshoshas
e. akimonos
BOP stands for:
a. a type of music common to developing countries.
b. bottom of the pyramid.
c. bottom of the pile.
d. boost our profits.
e. none of the above
Language is one of the cultural elements that affect the way marketers do business in
foreign markets. Explain how language can complicate the task of the global marketer.
In addition, identify the differences between spoken and silent language.
Companies can pursue three global strategies to penetrate foreign markets. The
strategies are: extension, adaptation, and___________________.
Explain the role that so called ‘third-party logistics’ (3PL) companies play in
contemporary international trade. Cite the advantages of using third-party companies in
the trade process.
Considering the four major categories of the Myers-Briggs Type Indicator, which of the
categories (or combination of categories) best describes you? Explain why.
Product diffusion times in this century have:
1. increased’”there are more people in the world, so it takes longer.
2. stayed the same as in the 1900s.
3. decreased, but only in the developed nations.
4. decreased mostly for high tech products.
5. increased for all products because the choices are more numerous.
6.