ISP is an acronym for Internet Standards Provider.
Small and medium-size companies (SMEs) are also participating in the area of
e-commerce and Internet-related opportunities.
A company’s expertise can be channeled through three routes to seek competitive
advantage: appropriability regime, dominant design, and geocentric capability.
The size of the salesforce depends on the sales structure.
Many companies add brands to their product portfolio via acquisitions of local brands.
Consumer wealth or a country level of economic development has no impact on
consumption patterns.
A management guru Michael Porter developed the cultural classification scheme.
True or false. A positive CSR image can work as a buffer by reducing the risk of
damage to brand reputation in the wake of negative publicity (e.g., the BP Deepwater
Horizon oil spill)
With export advertising, the creative strategy is highly centralized.
Because of its use in international commerce, the dollar has remained strong
throughout the 1980s and 1990s.
Microsites are used to promote a particular brand.
Information access creates demand that would not have existed before and it restricts
the power of governments to influence consumer choice.
From a global marketing perspective, the cultural environment matters. The most
important reason is that cultural forces are major factors in shaping a company’s
global:
a. sales territories.
b. vision.
c. competitive response.
d. marketing mix program.
e. global ethics program.
Electrolux, a Swedish appliance manufacturer, has adopted which of the
following product policies when offering different products under four different
brand names, but using the same basic designs?
a. core component standardization
b. core component miniaturization
c. product design families
d. universal product with all features
e. universal product with different positioning
The differences between the cultures of companies in two countries are
based more on the ingrained cultural values of the ___________________.
a. consumers
b. governments
c. board of directors
d. CEOs
e. employees
Examples of exporting-related ____________________ include manufacturing costs,
shipping expenses, insurance, and overseas promotional costs.
a. incremental costs
b. demand costs
c. fixed costs
d. target costs
e. service costs
The IMF’s SDR stands for:
a. special legal rights.
b. special financial rights.
c. special drawing rights.
d. special manufacturing rights.
e. special distribution rights.
When Coca-Cola looks at per capita income and the number of minutes that it would
take for somebody to work to be able to afford a Coca-Cola product, the company is
following which of the following steps of the initial screening process for
market entry?
a. indicator and data selection.
b. analyze parallel strengths and weaknesses of the market.
c. determine the importances of country indicators.
d. rate the countries in the pool on each indicator.
e. compute overall scores for each country.
A(n) ____________________ can be described as being where country and
regional managers look at strategic issues from multiple perspectives.
a. glocal mindset
b. global mindset
c. local mindset
d. regional mindset
e. country mindset
All of the following are major sources of problems for the market researcher wishing
to use secondary data obtained either about or from foreign markets EXCEPT:
a. government control of data for taxing purposes.
b. accuracy of data.
c. age of data.
d. reliability of data over time.
e. comparability of data.
In marketing, buyer behavior and consumer needs are largely driven by
_______________________.
a. health norms.
b. economic norms.
c. political norms.
d. cultural norms.
e. social norms.
A weakening of the U.S. dollar relative to the Japanese yen has the effect of:
a. strengthening the Japanese position in the United States.
b. strengthening the U.S. position in Japan.
c. weakening the dollar in Europe.
d. strengthening the yen in Europe.
e. all positions remain unchanged.
If a researcher were to take ten Central and Eastern European countries where
per capita income and automobile ownership by per capita were known, trying to
find the overall picture of market size for the market could probably be done by
using which of the following methods?
a. analogy method
b. Latin square
c. trade audit
d. chain ratio method
e. cross-sectional regression analysis
An actual exchange rate between two countries is affected by consumer demands
and _______________________ in the two countries.
a. money supply situations
b. political alliances
c. the deficit
d. the Federal Reserve
e. the factor formula
When market researchers find information that might be useful in their exploration
process to already be available (usually collected for some other purpose by other
data gathers), this type of information is called:
a. public information.
b. primary data.
c. unrestricted information.
d. secondary data.
e. used information.
Like licensing and franchising, nurturing a future competitor is one of the biggest
dangers in ___________________.
a. contract manufacturing.
b. parallel exporting.
c. cooperative exporting.
d. using an export management company.
e. indirect exporting.
A four-step procedure that can be employed for the initial screening process includes
the following EXCEPT:
a. select indicators and collect data.
b. determine importance of country indicators.
c. hire outside consultants to do a marketing audit.
d. rate the countries in the pool on each indicator.
e. compute overall score for each country.
On-time retail information management carries two distinct advantages which are:
a. reduced inventory and accounting information at the retail level.
b. reduced inventory and market information at the retail level.
c. reduced inventory and manufacturing information at the retail level.
d. reduced inventory and production information at the retail level.
e. reduced inventory and outsourcing information at the retail level.
According to the Myers-Briggs Type Indicator test, the _____________ tends to
value the possibility and meaning more than immediate experience, and become
more imaginative, theoretical, abstract, and future oriented.
a. extrovert
b. introvert
c. sensing person
d. intuitive person
e. thinking person
The courtesy bias with respect to marketing research responses is fairly common in:
a. the United States.
b. France.
c. Germany.
d. Asia and the Middle East.
e. Mexico.
In the area of universal product with different positioning, a
__________________ product can be developed with different market segments
in mind.
a. national
b. multinational
c. regional
d. local
e. universal
When management of a company comes to realize the benefit of economies of scale in
product development, manufacturing, and marketing by consolidating some of
its activities on a regional basis, the company is ready to move into the _____________
stage of marketing.
a. multinational
b. customization
c. global
d. international
e. polycentric
When demand is highly price sensitive, the company needs to consider how it can
_________________ from a global perspective.
a. raise prices
b. lower prices
c. lower service
d. raise quality
e. reduce costs
All of the following are barriers to standardization in international advertising
EXCEPT:
a. cultural differences.
b. budget.
c. advertising regulations.
d. differences in the degree of market development.
e. the ‘Not Invented Here’ syndrome.
Mexico allows duty-free imports of machinery and equipment for manufacturing
as well as components for further processing and assembly, as long as at least 80
percent of the plant’s output is exported. This is called a _______________
industry.
a. moonlighting
b. cross border
c. gray market
d. TRW
e. Maquiladora
Explain what the terms global logistics, materials management, and physical
distribution mean. Describe the various operations and procedures encompassed by
these terms.
Equating Korean and Japanese consumers and business practices to be the same just
because they are in geographic proximity to one another would be a mistake often
made because of _______________________.
In marketing, timing is crucial. In new product development it might be even more
crucial given the risk of the venture. Explain the waterfall and sprinkler approaches to
introducing a new product to the market. When is the waterfall method preferred over
the sprinkler method? Be sure to be specific as to your comments on these two strategic
options.
List the stages of the marketing research process. What is considered the most
important step?
_________________ exporting involves using independent U.S. middlemen to
market the firm’s products overseas.