If promotional dollars are aimed at the end-user, then the strategy is described as
being a ______________ strategy.
a. push
b. pull
c. conventional
d. vertical
e. horizontal
G-7 began during the economic crisis of the mid-____________.
a. 1950s.
b. 1960s.
c. 1970s.
d. 1980s.
e. 1990s.
A contributing factor in the globalization of markets is the spread of __________
as the international language of international business.
a. German
b. English
c. French
d. Russian
e. Hindi
The largest third-party logistics sector is the value-added ________________ and
_________________ industry.
a. warehousing, purchasing
b. warehousing, manufacturing
c. warehousing, distribution
d. warehousing, painting
e. none of the above
LEGO, the Danish toymaker, rather than worrying about finding ways to lower the
price of its product in foreign markets has chosen (most LEGO sets are sold from
$6-$223) to adopt a __________________ strategy position.
a. demand-based
b. premium pricing
c. elastic pricing
d. promotion-related pricing
e. sensitivity-based
When a company has the ____________________ involvement approach, the
company (because it uses either host country employees or expatriates) must face
the foreign culture and intercultural communication can become an issue that must
be dealt with through training.
a. low-level
b. mid-level
c. high-level
d. backward level
e. parallel level
A company that wishes to challenge a cost leader would probably use:
a. lower prices.
b. better services.
c. superior quality.
d. a wider variety of more unique product offerings.
e. b, c and d are all correct.
One of the main reasons for staying in a country that has government-imposed
price controls to deal with hyperinflation is:
a. the government might not let you out.
b. when the danger is over you cannot get back in.
c. you gain experience for other markets with similar problems.
d. you do not want to loose face.
e. you do not want to show weakness to your competition.
With prototype standardization, ____________________ spell out guidelines on the
positioning theme.
a. competitors
b. governments
c. advertising mangers
d. headquarters
e. CEOs
The chief reason that some firms choose acquisitions (or mergers) to enter a foreign
market is that they can:
a. receive greater tax relief.
b. receive greater profits.
c. reduce debt.
d. increase stock price.
e. enter the market more quickly.
The identification of an appropriate overseas market and an appropriate segment
involves grouping by all of the following criteria EXCEPT:
a. socioeconomic characteristics.
b. political and legal characteristics.
c. consumer variables.
d. service variables.
e. financial conditions.
In a ‘country-as segment or aggregate segmentation,’ countries are classified on a
______________ dimension or on a set of _____________dimensions.
a. single, multiple
b. single, three
c. single, five
d. single, eight
e. single, nine
The comparison of money-based indicators (e.g., income figures, consumer
expenditures, trade statistics) is hampered by the need to convert such figures into
a ____________________.
a. common currency
b. euro currency
c. euro dollar
d. Swiss franc
e. Italian lira
Among Interbrand’s 2012 leading ‘green brands’, three in the top 5 came from the:
a. Pharmaceutical industry
b. Food sector
c. Personal care sector
d. Automobile industry
e. Airlines
A major objective of any state government wishing to support businesses that
will be exporting or relocating to the United States (specifically, within their
state) is:
a. job creation.
b. increasing the defense industry in their state.
c. gaining control of multinational corporations.
d. accumulating wealth.
e. opening more hotels/motels.
The consumer research literature identifies three kinds of reference groups:
a. membership groups, anticipatory groups, and local groups.
b. membership groups, anticipatory groups, and global groups.
c. membership groups, anticipatory groups, and legal groups.
d. membership groups, anticipatory groups, and dissociative groups.
e. membership groups, anticipatory groups, and friendship groups.
Social marketing’”in the form of new product development and/or aiding development:
a. is not practiced by emerging market companies.
b. is a waste of time’”the population won’t be exposed to the messages and is unlikely to
follow directions.
c. can expand market opportunities for the firm.
d. builds goodwill that can be leveraged into greater profits.
e. both c and d
All of the following are factors that affect product penetration in the European market
(according to a recent survey), EXCEPT:
a. cosmopolitanism.
b. number of locals in the market.
c. mobility.
d. percentage of children in the labor force.
e. percentage of women in the labor force.
In today’s world, ________________________ also comes from suppliers and
customers, as well as substitute products or services.
a. indirect competition
b. hyper competition
c. unique competition
d. all of the above
e. none of the above
When GATT was successful in lowering tariff barriers to world trade, many nations
created:
a. cartels.
b. keiretsus.
c. joint ventures.
d. nontariff barriers.
e. boycotts.
Responding to changes in the market and competitive environments by moving forward
in a ______________ manner waits for others to formulate strategies before making
decisions.
a. proactive
b. deductive
c. constructive
d. reactive
e. participative
What type of political events are executives most concerned with in host countries?
a. major political upheavals.
b. day-to-day low-key events that produce a fairly significant change in policy.
c. property seizures.
d. terrorist strikes.
e. labor strikes.
For global marketers, the Web could affect the firm’s high margins because of:
a. profit transparency.
b. channel transparency.
c. price transparency.
d. channel captaincy.
e. knowledge transparency.
At the core of any global Web marketing strategy is the conflict between local
responsiveness and _______________________.
a. local integration
b. regional integration
c. transnational integration
d. polycentric integration
e. global integration
.
According to Jupiter Research, online advertising spending is expected to grow to
around ____________ in the U.S. by 2009.
a. $10 billion
b. $16 billion
c. $20 billion
d. $30 billion
e. $35 billion