The Internet offers advantages to international advertisers which include:
a. global reach.
b. interactivity.
c. precise information
d. all of the above.
e. none of the above.
The ____________________ is the oldest and most comprehensive international
copyright treaty.
a. Berne Convention.
b. London Convention.
c. Paris Convention.
d. New York Convention.
e. Rome Convention.
Membership groups are those groups that:
a. require dues.
b. exclude people.
c. are exclusive.
d. people belong to.
e. people would like to be a part of.
____________________ are defined as those industries where a firm’s competitive
position in one country is affected by its position in other countries, and vice versa.
a. Interdependent industries
b. Global industries
c. Transcontinental industries
d. Hypercompetitive industries
e. Multidomestic industries
Markets can be classified in four types of countries based on their respective market
attractiveness. Which of the following countries would most likely be listed as
a growth country?
a. Hong Kong.
b. Vietnam.
c. China.
d. Taiwan.
e. Japan.
An example of nonprice competition that is faced in some markets is:
a. retailer sales.
b. discounts.
c. coupons.
d. advertising.
e. cents-off deals.
Even though other combination alternatives can be devised, companies generally can
pursue three global product strategies to penetrate foreign markets. These strategies
are to extend the home-grown product/communication strategies, adapt their strategy
to the local marketplace, and:
a. invent new products for foreign customers.
b. concentrate on services.
c. apply for permission to copy domestic products.
d. concentrate on image adjustment.
e. focus on secondary issues (such as warranties).
The strength of Intel as a dominant producer of microprocessors would be an example
of ______________________ in the PC industry.
a. strength of potential new entrants to the market
b. the bargaining power of suppliers
c. the bargaining power of buyers
d. the threat of substitute products or services
e. existing rivals or competitors
Backward innovation and selling obsolete goods:
a. run a risk of consumer backlash in emerging markets.
b. could save the company money on product development.
c. should not be used because cutting edge products are most highly favored in
emerging markets.
d. are entirely different approaches to entering a market.
e. a, b and c are all reasonable answers
A ______________________ is a top-line executive (sometimes CEO) who
serves as the brand’s advocate.
a. brand champion
b. product champion
c. local champion
d. corporate champion
e. high-tech champion
Which of the following is one of the four ways of developing a global product
policy to streamline manufacturing (thus lowering manufacturing cost without
sacrificing marketing flexibility)?
a. dynamic service packages
b. multiple source options
c. universal electrification of components
d. core component standardization
e. universal prices.
The CEM stands for:
a. cash export manager.
b. customs export manager.
c. charismatic export manager.
d. combination export manager.
e. collective export manager.
Setting sales force objectives internationally will not only depend on the company
goals but will also depend on:
a. the training procedures.
b. the recruiting procedures.
c. the evaluation procedures.
d. an analysis of the culture and the values of the country it is entering.
e. management standards for excellence.
Toyota Motor Company offers several car models based on a similar family
design concept, ranging from Lexus models to Toyota Avalon, Camrys, and
Corollas. This is an example of:
a. brand design families.
b. high-tech design families.
c. hybrid design families.
d. unique design families.
e. product design families.
In the international marketplace, ________________ pricing arrives at a price after
removing domestic fixed costs. Only variable export costs generated by the exporting
effort and a portion of the overhead load should be recuperated by the pricing effort
(according to this method).
a. dynamic incremental pricing
b. export price
c. import price
d. cost-plus price
e. target-return price
The _________________ in(into) a market will determine how large the sales force
needs to be and will influence how much training it will require.
a. form of marketing
b. form of entry
c. form of promotion
d. form of commission
e. form of management
Which of the following are considered to be exporter strategies when the domestic
currency is weak?
a. conduct conventional cash-for-goods trade.
b. engage in nonprice competition by improving quality, delivery, and aftersale
service.
c. improve productivity and engage in vigorous cost reduction.
d. shift sourcing and manufacturing overseas.
e. give priority to exports to relatively strong-currency countries.