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The goal of standardization is to minimize competition.
International business consists of international trade and foreign production.
'Test, test, test' is a maxim that marketers should never forget.
The goal of many MNCs is to avoid an integrated marketing communications
approach.
An example of intra-firm trade would be when Honda's U.S. plant ships parts back to
Japan to be placed in cars which are then sold in Japan and the United States.
Remittances from foreign workers are important to emerging market economies.
The biggest savings to the company when following a strategy of dual extension
is in economies of scale.
To gain familiarity with a foreign environment, one can undertake an omnibus survey.
Regiocentric approach encourages standardized product planning within a region.
The World Trade Organization (WTO) is a global institutional proponent of free trade.
Ad campaigns that center around the hard-sell approach (such as testimonials) are
advisable for cultures with high uncertainty avoidance such as the United States.
One framework that helps with studying the influence of culture on global
advertising is the cultural classification scheme developed by Geert Hofstede. One
of these constructs is called power distance. Research has shown that ads that
position products or services as status symbols are most likely to be effective in
countries with large power distance.
An example of a high power distance country would be the United States.
One of the real sources of Japanese inspiration and competitiveness is that they
excel in the management of the _________________ interface.
a. production/quality
b. marketing/R&D
c. purchasing/marketing
d. purchasing/outsourcing
e. budget/manufacturing
In many countries, the cost of going online can be reduced by:
a. government deregulations.
b. increased competition.
c. new access alternatives.
d. all of the above.
e. none of the above.
____________________ primarily refers to the technologies that are used to produce,
distribute, and consume goods and services within society.
a. Material life
b. Political party affiliation
c. Language
d. Values
e. Education
Within a given culture, consumption processes can be described via a sequence of
stages. All of the following describe those stages EXCEPT:
a. access.
b. buying behavior.
c. racial characteristics
d. consumption characteristics.
e. disposal.
When attempting to identify an appropriate overseas market and an appropriate
segment, consumer variables should be considered. All of the following
are consumer variables that should be considered EXCEPT:
a. service quality.
b. purchase frequency.
c. lifestyle.
d. preferences.
e. purchase behavior.
_______________________ are people who look beyond their immediate social
surroundings and are not local in their opinions.
a. Domestics
b. Introverts
c. Negotiators
d. Cosmopolitans
e. Regionalists
Given the sheer number of countries in which many companies operate, doing
marketing research in each one of them is often inefficient. One approach to
reduce this problem is to narrow the list of those countries that might be examined by
grouping prospective markets into _____________________ countries.
a. financial categories for
b. clusters of homogeneous
c. clusters of heterogeneous
d. dissimilar qualifiers for
e. statistical tracts for
One of the main advantages of direct exporting over indirect exporting is that the
exporter has more:
a. leverage.
b. risk.
c. control over its operations.
d. budget.
e. leadership.
With respect to properties that an international market segment should ideally possess,
the ____________________ property is important when the target country has
differences in the quality of the media infrastructure (such as the absence of
commercial television).
a. identifiable
b. sizable
c. stable
d. accessible
e. actionable
________________ is the only marketing mix instrument that creates revenues.
a. Product
b. Price
c. Place
d. Promotion
e. People
As international sales grow, the organizational structure will evolve to mirror the
growing importance of the firm's _________________ activities.
a. local
b. regional
c. global
d. strategic
e. manufacturing
A term 'SRC' which was coined by J. A. Lee (cultural anthropologist) stands for:
a. strategic-reference criterion.
b. standard-reference criterion.
c. simple-reference criterion.
d. self-reference criterion.
e. none of the above.
Geographical boundaries and distances have become less of a constraint in designing
strategies for the global market because of:
a. a stable demand structure in the international marketplace.
b. a growing travel industry.
c. the revived role of the United Nations.
d. the explosion of information technology that has changed global competition.
e. the expanding role of government in international trade.
Which of these languages is NOT in the top three on Internet sites?
a. Hindu
b. Chinese
c. Spanish
d. German
e. Both a and d
As an example of a company that has the _______________________ involvement
approach, the company will generally own warehouses where goods are stored and/or
own outlets where products are sold.
a. low-level
b. mid-level
c. high-level
d. backward level
e. parallel level
A bottom-up planning approach starts with the ______________ subsidiaries.
a. local
b. global
c. transnational
d. manufacturing
e. high-tech
A(n) ________________________ is a payment form where a draft is so drawn as to
be payable on presentation to the drawee (usually the buyer).
a. cash with order
b. third party draft
c. confirmed irrevocable letter of credit
d. sight draft
e. time draft
Evidence that consumers are willing to pay a premium for ethical brands is __________
a. Supportive
b. Mixed
c. Negative
The two types of standards are behavior and ____________________________.
a. outcome-based.
b. performance-based.
c. intellectual-based.
d. strategic-based.
e. structural-based.
____________ is a high-context culture.
a. China
b. United States
c. Germany
d. Ireland
e. Italy
Language barriers can occur through translation problems. The most common of
these translation difficulties are due to ____________________ , multiple-meaning
words, and idioms.
VER is an acronym for:
Why do most firms still consider expatriates to be a valuable extension of their
company? What are the advantages and disadvantages of using expatriates?
Potential entrants may change the rule of competition but can be deterred through
_______________________.
Describe the strategies that might be used by multinational corporations to cope with
the growing threat of product piracy. What are your feelings about purchasing pirated
products? Give a brief illustration.
Which of these is NOT an advantage of online communication?
1. sales reps are in constant contact with their offices and customers
2. information can be transmitted instantly
3. sequential problem solution
4. customers can seek assistance 24/7 from around the globe
5. All of the above are pluses.
6.
There are strategic options that allow firms to modify their product while keeping most
of the benefits of following a uniform product policy. Explain the differences between
the modular and core-product approaches.
Describe the characteristics that define emerging markets.
