Archives: Quiz

Moe’s Restaurant recently advertised that it offered unlimited pasta and burritos for $15 on Friday nights. However, when customers tried to avail the offer, they were told that enrolling for a membership was mandatory for the offer. The membership fee […]

With _____, two employees are voluntarily responsible for a job that was previously held by one person. A. cross training B. job sharing C. flextime D. job rotation E. job scaling Answer: The owner of a jewelry retail chain estimated […]

Luke is responsible for the strategic retail planning process in his organization. He is currently identifying the strategic opportunities. Which of the following steps is most likely to have been Luke’s previous step before identifying the strategic opportunities? A. Evaluating […]

The _____, now enforced by the Equal Employment Opportunity Commission (EEOC), prohibits unequal pay for men and women who perform equal work or work of comparable work. A. Fair Labor Standards Act B. Equal Pay Act C. Disparate Impact D. […]

Mrs. Herrin and Mrs. Otwell teach a second grade class. Both have young children at home and both have teaching careers. To help them balance this lifestyle, the principal suggested they both work part-time yet cover the responsibilities of the […]

An electronic retailer advertised that returns would be quick and easy if customers are dissatisfied with a product. However, customers were unable to find any detailed information about the retailer’s return policies on its website and on the purchase invoice. […]

Jose runs a gallery which specializes in neon art with an emphasis on vacation icons like flamingos, dolphins, and palm trees. Since demand was high and supplies were low, he decided to buy an old warehouse and then hire craftspeople […]

Decentralization increases efficiency. Answer: A sales associate who is confronted by a customer, whose newly purchased DVD player does not function, should: A. refer the customer to several different store employees to get the issue resolved. B. always assume he […]

When consumers go specialty shopping, they know what they want and will not accept a substitute. Answer: A trade area is the geographic area encompassing most of the customers who would patronize a specific retail site. Answer: TRUE A trade […]

Copycat brands imitate the manufacturer’s brand in appearance and packing, generally are perceived as lower quality, and are offered at lower prices. Answer: Centralization makes it easy for a retailer to adapt to local market conditions. Answer: FALSE Although centralization […]

Autocratic leaders seek information and opinions from employees and base decisions on this information. Answer: Rewards provided by either the employee’s manager or the firm such as compensation, promotion, and recognition are called intrinsic rewards. Answer: FALSE Intrinsic rewards are […]

The most effective approach for reducing employee theft and shoplifting is to create a trusting, supportive work environment. Answer: Pack verification happens after a worker has packed a case or carton, usually just before sealing it. Answer: TRUE Pack verification […]

Retailers need to provide a consistent brand image of themselves and their private-label merchandise across all channels. Answer: In a Dutch auction, the retail buyer provides a specification for what they would like to be produced for their private-label products, […]

Adidas Group owns Reebok, Rockport, and TaylorMade brands. Adidas uses the different brands to pursue a(n) __________ strategy. A. concentrated targeting B. micromarketing C. benefit targeting D. differentiated targeting E. undifferentiated targeting Answer: Kelly is the head of marketing for […]

Heather has been assessing a number of her firm’s products using the Boston Consulting Group (BCG) approach to portfolio analysis. She has been trying to assess the strength in a particular market and is looking at the sales of the […]

The consumer decision process model represents A. the concept of habitual decision making. B. the retrieval of an evoked set based on physiological needs. C. the steps that consumers go through before, during, and after making purchases. D. the shift […]

When her salespeople bring in five new customers, Marissa gives them a $1,000 payment. This is an example of a A. commission. B. bonus. C. sales contest. D. nonfinancial reward. E. salary. Answer: Charging a relatively high price for new […]

Marketers particularly want their brands and products to be in consumers’ __________ sets. A. universal B. retrieval C. evoked D. deterministic E. behavioral Answer: Boris tells a colleague about a major prospect he plans to call on in the next […]

The potential benefits of brand extension do not include A. allowing the perception of a brand with a quality image to be carried over to the new product. B. lowering marketing costs. C. boosting sales of the core brand. D. […]

__________ segmentation is the segmentation method most directly related to value creation for consumers. A. Geographic B. Demographic C. Psychographic D. Benefit E. Geodeomographic Answer: The old clich ‘service with a smile” recognizes the fact that A. service providers need […]

The key factor distinguishing retailers from other members of the supply chain is that A. they sell to consumers, businesses, and government. B. they utilize marketing to reach consumers. C. they use advertising to generate demand. D. they rarely engage […]

__________ are subtle forms of promotion that encourage shopping in retailers’ stores. A. Electronic signs B. Store credit cards and gift cards C. Large stocks of popular national brands D. Quick response and just-in-time delivery systems E. Extreme value offers […]

If a firm adopts a CRM business philosophy, it most likely has a(n) _______ orientation with its customers. A. transactional B. external C. relational D. internal E. divisional Answer: As noted in your text, global segmenting, targeting, and positioning are […]

Which of the following are the two components of a global marketing strategy? A. understanding foreign currency fluctuations and developing products that can be priced accordingly B. determining which target markets to pursue and developing a marketing mix to obtain […]

Generally, firms entering foreign markets begin with A. less risky strategies first. B. direct investment. C. importing. D. decentralized production. E. the riskiest, but most profitable endeavor. Answer: In many cases, pioneers lose their market lead and initial market share […]

In general, prices should not be based on costs because A. consumers are cost-conscious. B. producers rarely know what their costs are. C. consumers make their purchase decisions based on perceived value. D. producers need to avoid creating a cost […]

There are approximately 1 billion people living in India. Only about 200 million of these people earn more than the equivalent of $1,000 per year. According to Maslow’s hierarchy, most of the other 800 million Indian consumers are primarily addressing […]

The marketing goal of getting the “right quantities to the right locations, at the right time” relates to A. communicating the value proposition. B. managing the supply chain. C. performing service marketing. D. capturing value. E. managing price and performance. […]

Suppose that you are the vice president of marketing for Target, the large retail store chain. You want to keep your website and in-store services current with technological advances. You would be experimenting with what is most likely the next […]

Flora is frustrated with her company’s supply chain management information system. She wants to be able to receive sales data, initiate purchase orders, send and receive invoices, and receive returned merchandise documentation. Flora needs a(n) A. cross-docking exchange. B. electronic […]

The major text portion of a print advertisement that should arouse a desire for the product and move the consumer to action is contained in the A. headline. B. body copy. C. brand elements. D. photo credits. E. subheads. Answer: […]

Phil put down the phone and told Alice, “I just love that customer. I got another big order, and they just keep on coming.” Phil is most likely selling to a firm in what kind of buying situation? A. new […]

An advertisement featuring a cartoon Smokey the Bear saying “Only you can prevent wildfires” is an example of a successful A. push-and-pull advertisement. B. puffery campaign. C. sales promotion. D. product-focused advertisement. E. public service announcement. Answer: Which of the […]

Consumers might not realize that Old Spice health and wellness products and Iams pet nutrition products are made by the same companyProcter & Gamble. Old Spice and Iams are known as A. individual brands. B. family brands. C. corporate brands. […]

The marketing of services differs from product marketing because services are all of these except A. intangible. B. inseparable. C. heterogeneous. D. renewable. E. perishable. Answer: __________ is when vendors ship merchandise prepackaged in the quantity required for each store […]

To meet or exceed customers’ expectations, marketers must A. know where customers live. B. know how often consumers buy their products. C. determine what those expectations are. D. recognize that expectations are tangible. E. empower customers to meet their own […]

The shift of population from the Rust Belt in the North to the Sun Belt in the South and Southwest will likely A. decrease national cultural identity. B. reduce regional cultural differences. C. make it difficult to collect demographic information. […]

Beer marketers know that high school educated, working-class males from the ages of 25 to 40 make an attractive market for their products. This is a __________ segment of the beer market. A. demographic B. psychographic C. behavioral D. benefits […]

“Corporate pilot fish” are former employees who start a new business based primarily on contacts and contracts with their old company. A corporate pilot fish would probably pursue a(n) __________ targeting strategy. A. macromarketing B. micromarketing C. benefit-based D. differentiated […]

Kyle is preparing for an important sales presentation. He knows that customers are more likely to ___________ during his presentation than during other stages of the selling process. A. be identified as qualified leads B. agree with everything he says […]

If a 1 percent decrease in price results in less than a 1 percent increase in the quantity demanded, demand is A. cross-price elastic. B. price inelastic. C. price elastic. D. status quo elastic. E. derived demand inelastic. Answer: The […]

Retailers use _____ because they believe their use will induce customers to try new products, convert first-time users to regular users, increase purchases, and protect market share. A. seasonal discounts B. coupons C. rebates D. cumulative quantity discounts E. noncumulative […]

Core Publishing Company learned that when selling overseas, local fulfillment can be more cost-effective, and it also can decrease delivery time and improve customer service. This is an example of a global _________ strategy. A. communication B. product C. promotion […]

Getting merchandise floor-ready entails A. distributing and dispatching. B. ticketing and marking. C. vertical supply chain wholesaling. D. intensive cross-docking. E. selective checking. Answer: Zara is a women’s clothing retailer headquartered in Spain, with stores located in many countries. Zara […]

When a global firm turns to its subsidiaries in less developed markets for new product ideas, such as when Coca-Cola developed Minute Maid Pulpy out of its Shanghai research center and then moved the product into other markets around the […]

Marketers sometimes use Hofstede’s cultural dimensions to design marketing campaigns A. with low individualism symbolism when confronted with a time-oriented culture. B. that use uncertainty avoidance to reduce power distance. C. with significant power distance. D. consistent with underlying cultural […]

Which ethnic group tends to be not only more affluent and suburban than previously thought, but also younger, with 47 percent between the ages of 18 and 49 years? A. Caucasian B. Pacific Islander C. Hispanic D. Asian E. African […]

If McDonald’s wanted to change its marketing strategy in response to the social trends outlined in the text, it might consider all of the following ideas except A. offering an expanded menu of healthy options. B. making nutritional information readily […]

Serena studies her customer profiles, market research data, complaints, and other information, attempting to better understand what her customers want. Serena most likely operates in the __________ era of marketing. A. production-oriented B. sales-oriented C. market-oriented D. value-based marketing E. […]

Carol’s Studio, located in a shopping mall, offers Zumba dance classes for all ages. Carol’s Studio is known as a(n) A. service retailer. B. category specialist. C. specialty store. D. outlet studio. E. small-box specialist. Answer: __________ fairness refers to […]