Unlike product, promotion, or place, price is the only part of the marketing mix
A. that offers the opportunity for an oligopoly.
B. that is subject to gray market manipulation.
C. that leads to competition.
D. that generates revenue.
E. that is determined by the consumer.
When conducting a survey about choosing vacation destinations, Hillary will need to
__________ in order to get reluctant respondents to provide honest information.
A. choose only highly verbal consumers
B. assure consumers that their individual responses will be kept confidential
C. use only focus group interviews
D. ask unstructured questions
E. create an efficient data warehouse