After the previous sales representative in his territory infuriated an important customer,
Benjamin visited the customer once a month, never asking for business but hoping to
rebuild trust through listening and expressing concern. Finally, after more than two
years, the customer gave Benjamin an order. Benjamin was providing the important
marketing function of
A. advising production on how much product to make.
B. alerting the logistics department when to ship products.
C. engaging customers and developing long-term relationships.
D. identifying opportunities to expand.
E. synthesizing and interpreting sales, accounting, and customer-profile data.
Yuri is considering a new promotional campaign in which he will compare his products
to those of his competitors. Before initiating the promotional campaign, Yuri will assess
his competitors' strengths, weaknesses, and
A. likely reaction to his promotional activities.