In the movie Field of Dreams, one of the memorable phrases is, "If you build it, he will
come." The AIDA model would suggest that after marketers "build" a product or service
and create awareness among consumers, they need to
A. determine the level of desire needed to sustain action.
B. promote sufficiently to gain global attention.
C. create interest among consumers, persuading them to investigate further.
D. offer discounts to increase purchase intentions.
E. take steps to encourage immediate purchase.
Your text notes that global markets are the result of several fundamental changes.
Which of the following is not one of those changes?
A. reductions or eliminations of trade barriers by governments
B. decreasing concerns of distance and time with regard to moving products across
C. declining fuel costs allowing cost-effective shipping to global markets
D. the standardization of laws across borders
E. globally integrated production processes