When Dr. Putt invented his Eye-Over-the-Ball (EOB) golf putting device, he knew
during the introductory stage
A. sales would rise quickly, profits would jump, and even laggards would buy his
B. sales would level off, profits would decline, and mature golfers would be attracted to
C. sales would slow down, profits would peak, and early adopters of golf equipment
would be his major customers.
D. sales would be low and profits nonexistent, but he would attract golf equipment
E. sales would be low, profits would be high, and all potential golfers would jump at the
opportunity to buy his product.
McDonald's introduced a Favorites Under 400 Calorie Menu as part of an attempt to
reverse the perception that McDonald's sells only unhealthy food. Suppose that
McDonald's, as a follow-up, collects and analyzes social media posts from Facebook,
Twitter, and similar sites, hoping to understand whether or not consumer perceptions
are improving. This would be an example of
A. quantitative research.
B. an online focus group.