__________ are special incentives or excitement-building programs that encourage
consumers to purchase a particular product, often used in conjunction with advertising
or personal selling programs.
A. B2B programs
B. Trade incentives
C. Sales promotions
D. Push programs
E. Targeted leader items
Which of the following is an unstructured question?
A. "What are the most important characteristics for choosing a brand of shampoo?"
B. "How satisfied were you with your last shampoo purchase: very unsatisfied,
unsatisfied, neutral, satisfied, or very satisfied?"
C. "Were you happy with the quality of the shampoo you purchased (Yes/No)?"
D. "On a scale from 1 to 5 (with 1 being very unimportant and 5 being very important),
how important is fragrance when choosing a shampoo?"
E. "How many brands of shampoo have you purchased in the past year: 0, 1, 2, 3, 4, 5,
or more than 5?"