A university using benefit segmentation and targeting students who want to get a degree
quickly while still working full-time would most likely focus on
A. providing classes at convenient times and offering online courses.
B. discount pricing for students taking more than twelve credit hours.
C. the higher average salaries earned by college graduates.
D. the great variety of classes offered.
E. the number of Nobel Prize winners on the faculty.
The decision to delete a product is never taken lightly because, generally, manufacturers
A. have offered the product line to other firms for purchase.
B. have made substantial investments in product development and manufacturing.
C. have promised consumers they will maintain the product.
D. have used brand repositioning to improve results.
E. must meet federal standards when taking products off the market.