students. These kids save in such small amounts that the accounts cost banks more to
maintain than they are worth. But bankers know that consumers are creatures of habit
and hope that the young people they serve now will become adult customers. These
A. that operational excellence is an important macro strategy.
B. the lifetime value of customers.
C. that product excellence leads to loyal customers.
D. the importance of making decisions based on short-term results.
E. that as long as customers bring in some revenue, costs do not matter.
Kristina created a virtual prototype of her new line of swimwear on a website to show
to consumers. Kristina will ask consumers what they think of the clothing. Which is the
most important question that Kristina should ask?
A. What retailers should be used to sell the swimwear?
B. Will retailers purchase the swimwear if it becomes available?
C. What wholesale price should be charged?
D. What promotional plan will work best?
E. In which season should we introduce the product?