Jeff is going to sell sporting apparel, which he has already purchased from
manufacturers, and has signed a deal agreeing to the volume he will sell monthly. He
has researched his competition, talked to some customers, and decided on prices he will
charge. Jeff has also developed a plan for promoting his business. Based on this
description, which element of the marketing mix does Jeff still need to work on?
A. place
B. product
C. price
D. promotion
E. planning
Answer:
An emotional appeal aims to satisfy consumers' __________, while an informational
appeal speaks to consumers' __________.
A. needs; desires
B. institutional focus; personal focus
C. emotional desires; utilitarian needs
D. top-of-the-mind awareness; bottom-of-the-mind reactions
E. cost-consciousness; imaginations