Archives: Quiz

An advantage that cannot be copied by the competition is called a(n) ___ competitive advantage. a. sustainable b. monopolistic c. primary d. unique e. dominant Answer: Which of the following is the best example of a sale that could only […]

Which service pricing objective seeks to match supply and demand by varying prices? a. Revenue oriented b. Operations oriented c. Patronage oriented d. Externally oriented e. Equilibrium oriented Answer: A series of stages determined by a combination of age, marital […]

Heterogeneity of services means the quality of a service may not be consistent. a. True b. False Answer: Black & Mild FT are the only cigars on the market made with “a skillful blend of premium pipe tobaccos and a […]

Which marketing management philosophy focuses on the question, “What can we make or do best?” a. Production b. Marketing c. Sales d. Societal e. Internal Answer: Butterball, a well-known brand of turkey, advertised Ocean Spray cranberry sauce in its magazine […]

All of the following are countries included in the Dominican Republic-Central America Free Trade Agreement EXCEPT: a. the United States b. Nicaragua c. El Salvador d. Guatemala e. Mexico Answer: This morning, Katrina received the following text message on her […]

Bbolina Tetra is a Hungarian company that has genetically created a chicken that is guaranteed to produce uniform brown eggs with strong shells. It breeds and sells young chicks to farmers all over Europe who want to sell eggs in […]

Hazelwood Farms provides local restaurants with organic fruits and vegetables that have been grown without the use of pesticides or chemical fertilizers. Hazelfield Farms is a supplier of: a. accessory parts. b. supplies. c. raw materials. d. unprocessed extractive products. […]

A print ad for Kraft Capri Sun drink packs says “take a sip of antioxidant protection.” What kind of an advertising appeal is this ad using? a. Convenience b. Fun and pleasure c. Health d. Profit e. Admiration Answer: According […]

BoiseCascade Boise Cascade comprises two businesses. Boise Cascade Building Materials Distribution is one of the largest wholesale building materials distributors in the United States. The firm’s 33 distribution facilities market a wide range of building products and services to retail […]

When an advertiser decides how much space and/or time will be placed in each advertising medium the company wants to use, the advertiser is determining its: a. marketing mix. b. media mix. c. promotional plan. d. advertising campaign. e. reach […]

Every night, Universal Studios Japan hosts a fireworks display. The theme park recently came under government investigation when allegations were made that the park was detonating more than 50 pounds of explosives in its nightly fireworks displays. In the small […]

_____ is characterized by low involvement, a short time frame, an internal-only information search, and low costs. a. Limited decision making b. Routine response behavior c. Emotional buying d. Intensive decision making e. Temporally-limited behavior Answer: A product’s position refers […]

As the demand for portable CD players fell, so did the demand for blank CD-Rs because the demand for CD-Rs is an example of a(n) _____ demand. a. joint b. inelastic c. elastic d. fluctuating e. derived Answer: The U.S. […]

Yield management systems are used to: a. determine the availability of product substitutes in complex industries that are experiencing rapid change b. profitably fill unused capacity c. predict necessary service levels to achieve revenue goals d. determine whether it is […]

ClaxtonFruitcakes One common Christmas tradition in many households is the Claxton fruitcake. The fruitcake bakery in Claxton, Georgia, makes about six million pounds of fruitcake annually and has $12 million in sales. One fruitcake batch weighs 375 pounds. About 70 […]

Soon after the Chenault Military Museum expanded its hours and began charging a small fee to pay for the extra help needed to keep it open longer, attendance decreased. To determine why this decrease in attendance occurred, the museum staff […]

Evenflo makes baby gates to keep toddlers away from stairs. What demographic segmentation variable will Evenflo use to identify its target market? a. Gender b. Benefit c. Usage rate d. Family life cycle e. Ethnic Answer: Which of the following […]

Which type of private label brand carries no evidence of a retailer’s affiliation, is manufactured by a third party, and is sold exclusively at the retailer? a. A captive brand b. A complementary brand c. A cooperative brand d. An […]

Shark fin soup is a favorite Thai food. When a San Francisco”based organization claimed that the leading producer’s soup contained mercury poison, its sales plummeted. The popularity of this soup in Thailand represents a(n)____ factor, while Thailand’s lax enforcement of […]

The rules, regulations, and habits used for brick-and-mortar stores tend to restrain and limit the success of those retailers engaged in e-commerce. a. True b. False Answer: “Girls Just Wanna Have Funds” is a Washington, DC, support group that consists […]

What is the first step in segmenting a market? a. Set the segmentation goals b. Choose a basis or bases for segmenting the market c. Select a market or product category for study d. Profile and analyze segments e. Select […]

All of the following are typical sales force performance measures EXCEPT: a. size of the sales force b. sales volume c. contribution to profit d. calls per order e. percentage of calls achieving specific goals Answer: The gap model of […]

Managers must combine specific pieces of information needed to identify the marketing research problem. Their is to provide insightful decision-making information. a. company-correlated goal b. autonomous task c. dichotomous goal d. marketing research objective e. field service objective Answer: Arkadium […]

After establishing a listening platform, an organization should: a. develop a list of objectives for its social media team to accomplish b. attempt to develop a unique social media platform to generate buzz about the brand c. identify potential consumers […]

Distribution managers select different transportation modes based on several distinct criteria. List and briefly define these criteria, and name the best and worst transportation mode for each criterion. Answer: If the seller pays all or part of the actual freight […]

“Girls Just Wanna Have Funds” is a Washington, DC, support group that consists mostly of young women who offer tips on budgeting and debt relief. As they state on their Web site, their goal is to help women break financial […]

A reading service for the visually impaired requires each reader applicant to prepare and submit a one-hour interview tape of material chosen by the service to determine whether the reader has pleasing vocal characteristics and is accent free so that […]

If price _____and revenue _____, demand is elastic. a. stays the same; stays the same b. goes down; goes down c. goes down; goes up d. goes down; stays the same e. goes up; stays the same Answer: All of […]

Which of the following statements about the impact of international business on the U.S. economy is NOT true? a. The United States exports about 13 percent of its industrial production. b. More than 10 million Americans hold jobs that are […]

____ is a method of developing and maintaining an adequate assortment of materials or products to meet a manufacturer’s or a customer’s demand. a. The materials-handling system b. An inventory control system c. Direct sourcing d. Contract logistics e. Warehousing […]

Companies that adopt a concentrated marketing strategy violate which of the following old sayings? a. “You can”t bake a pie without breaking some eggs.” b. “Don”t count your chickens before they hatch.” c. “Don”t put all your eggs in one […]

After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created, the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers. The consumer […]

As part of the needs assessment, the consultative salesperson must learn everything there is to know about: a. the product he or she is selling. b. the customers and their needs. c. the competition. d. the industry in which he […]

Companies that use supply chain management techniques typically also use a push promotional strategy. a. True b. False Answer: The only way that Jim Keeler in New Mexico can get a box of Carolyn Popwell’s Festive Holiday Truffles from Washington […]

Sav-MoreSupermarkets Observers of the supermarket industry see no letup in the use of checkoutcounter”based target marketing. Sav More supermarkets have installed an electronic marketing system in their stores. The system allows the stores to do more direct mail promotions by […]

Which method of entering the global marketplace would be LEAST risky? a. Exporting b. Licensing c. Contract manufacturing d. Joint ventures e. Direct investment Answer: The ______ is the channel used to convey a message to a target market. a. […]

Several Arab nations refuse to allow CocaCola products to be sold within their borders because of the company’s distributorships in Israel. This is an example of a(n): a. transfer limit. b. quota. c. tariff. d. exchange control. e. boycott. Answer: […]

A penetration pricing strategy tends to be most effective: a. when demand is relatively inelastic. b. under unitary conditions. c. in price-sensitive markets. d. when the company can only perform small production runs. e. if unit costs are high. Answer: […]

DigitalCookware Digital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs. The skillet has a display on its handle that beeps to alert the cook when the pan’s target temperature is reached. The […]

Colorado Silversmith creates and markets silver and turquoise jewelry, which it sells to retailers in the western United States. The company’s management believes its retail customers will stock more jewelry if its salespeople use aggressive marketing techniques, so the company […]

Public information about a company, good, or service appearing in the mass media as a news item is: a. personal selling b. advertising c. mass communications d. publicity e. sales promotion Answer: A nonprofit organization is an organization that exists […]

The goal of any effective materials-handling system is to: a. reduce the time of the order-processing system b. optimize the inventory control system c. increase safety procedures d. move items quickly with minimal handling e. reduce the length of time […]

Which target marketing strategy views the market as one big market with no individual segments and thus uses a single marketing mix? a. Undifferentiated b. Concentrated c. Niche d. Uniform e. Multisegmented Answer: While Robinson was looking at the CDs […]

All of the following are examples of individual factors that affect the decision-making process for consumers EXCEPT: a. gender b. age c. reference groups d. lifestyles e. personality Answer: Marketers must take care when using ____ since a lower price […]

Cultural traits can make a package design successful in one country and a failure in another. a. True b. False Answer: The wellknown Nike ‘swoosh” is an example of a: a. quality mark. b. product line. c. brand name. d. […]

When the Segway Human Transporter was introduced in 2002, many people expected the product to be a phenomenal success. While the Segway is still on the market, it has never been the success so many expected. A recent WallStreetJournalarticle suggested […]

The rate of sales decline during the decline stage of the product life cycle is largely governed by: a. the amount of money spent on advertising. b. the number of competitors in the market. c. the intensity of the competition’s […]

All of the following are tactics for fine-tuning the base price EXCEPT: a. functional discounts. b. cash discounts. c. rebates. d. quality discounts. e. quantity discounts. Answer: BoutiqueHotels In an industry where guests are tired of cookie-cutter hotels, some consumers […]

HardieSidingProducts James Hardie began selling fiber cement siding products in the United States in 1989 to leading builders, lumberyards, and home improvement centers. Even though ads guaranteed the product would not rot or crack for 50 years, many builders hated […]

Penetration pricing means charging a relatively low price for a product as a way to reach the mass market. The low price is designed to capture a large share of a substantial market. Thus, penetration pricing: a. tends to be […]