Archives: Quiz

There are five common approaches to posttests: aided recall, unaided recall, __________, inquiry tests, and sales tests. a. exposure tests b. attitude tests c. performance tests d. jury tests e. comparison tests Answer: Research indicates that publicity followed by advertising […]

A need that moves an individual to action is a(n) __________. a. drive b. cue c. attitude d. response e. reinforcement Answer: Intermediaries that work for several producers and carry noncompetitive, complementary merchandise in an exclusive territory are referred to […]

Some websites enable a user to talk directly with a customer representative using an “online chat” service while shopping the site. This is an example of the __________ website design element. a. convenience b. connection c. control d. community e. […]

In general, advertising is more effective when it ________ than when it ________. A) tries to create new product preferences; reinforces our existing product preferences B) reinforces our existing product preferences; tries to create new product preferences C) relies upon […]

________ occurs when an individual may have reason to believe that the group will apply sanctions to punish nonconforming behavior. A) Fear of deviance B) Fear of commitment C) The principle of least interest D) Interpersonal influence Answer: According to […]

Researchers have added to the original Fishbein multiattribute model. The name of this extended-Fishbein model is the ________. A) linked Fishbein model B) theory of reasoned action C) Phillips approach D) subjective norm model Answer: Which of the following theories […]

Claudia Norman, a marketing consultant, recommended that brand equity for a new environmentally-friendly product could be established by giving initial customers free memberships in the Sierra Club organization. Claudia used which of the following in her recommendation? A) Promotional consideration […]

When Sophie hums a McDonald’s jingle, it is an example of ________. A) brain worm B) incidental learning C) behavior D) consumer attention Answer: Another term for positivism is ________. A) interpretivism B) pluralism C) modernism D) postmodernism Answer: C […]

A stage in the perception process is ________. A) exposure B) attention C) interpretation D) all of the above Answer: The cultural learning acquired through ________ leads immigrants to a process of adaptation. A) maintenance B) translation C) resistance D) […]

Recent research on opinion leadership has called into question the traditional view that there are ________ opinion leaders, whose recommendations people see for all purchases. A) heterophilous B) generalized C) polymorphic D) monomorphic Answer: Which of the following is not […]

The importance people attach to worldly possessions is called ________. A) ego products B) materialism C) needs D) wants Answer: The actual number of years a person has been alive is their ________ age. A) perceived B) chronological C) confirmed […]

Anna asks people in her social group their opinion about a movie before she watches it. Her social group is an example of a(n) ________. A) group norm B) leaderboard C) core group D) reference group Answer: The ________ route […]

During ________, one consumer exchanges something she owns with someone else for something the other person owns. A) freegan sharing B) divestment C) disposal casting D) lateral cycling Answer: Which term refers to the bond between product and consumer that […]

The sociological perspective of ________ takes the view that much of consumer behavior resembles actions in a play. A) role theory B) pastiche C) interpretivism D) psychographics Answer: Which of the following phrases is the best illustration of homogamy? A) […]

According to the elaboration likelihood model, marketers of a low-involvement product must first change attitudes before customers are likely to purchase their product. Answer: A pop-up store is purposefully designed to come and go very rapidly. Answer: TRUE Consumers who […]

One of the strategies employed by organizational buyers to reduce information search and effort in evaluating competing alternatives for routine purchases is to use a fixed set of suppliers. Answer: Needs are created when the actual state of a customer […]

According to the definition of consumer behavior, how a consumer disposes of an idea and accepts another is part of consumer behavior. Answer: A sophisticated form of conspicuous consumption is called parody display. Answer: TRUE Green marketing refers to the […]

When Campbell’s markets many products under the same brand name it is called family branding. Answer: Anna’s best friend, Aubrey ,was getting married. Anna spent a lot of time thinking of the perfect gift and was so excited about the […]

Perceived age is how old a person feels. Answer: The body is adorned or altered in some way in every culture. One of the chief purposes for doing this is to place the individual in the social organization. Answer: TRUE […]

Classical conditioning occurs when a stimulus that elicits a response is paired with another stimulus that initially does not elicit a response on its own. Answer: John Deere established a reputation for building dependable farm tractors. When the company began […]

Incidental learning occurs after a very concentrated search for information. Answer: An index is a sign that connects to a product because they share some property. Answer: TRUE Ideal beauty refers to a consumer’s subjective evaluation of his/her physical appearance. […]

In general, when the source of a message is perceived as attractive, the message will be more effectively communicated. Answer: The communications model requires a source and a message, but receivers of the message are not part of the model. […]

Janice feels that she makes many of her decisions based on the fact that she is an introvert. Introversion seems to affect her taste in clothes, outside activities, and even her independence. Janice is making consumption decisions based on a […]

Studies suggest that men and women who are exposed to beautiful models in advertisements are likely to alter their perceptions of their own body shapes. Answer: Ideals of male beauty are based on facial features, musculature, and facial hair. Answer: […]

A point-of-purchase stimuli is part of the purchase environment. Answer: Most cultures in the world encourage the same degree of conformity. Answer: FALSE A person’s actual self is a person’s conception of how he/she would like to be. Answer: FALSE […]

Which of the following statements is true regarding social classes in the United States? A) Social class is determined by income alone. B) Lines between social classes in the United States are fixed and rigid. C) Social classes show distinct […]

Which of the following is an internal source for new product ideas? A) competitors B) company executives C) marketing research firms D) trade magazines E) government agencies Answer: In which of the following geographic pricing strategies would customers located close […]

At its most basic form, a marketing channel consists of the producer and the ________. A) retailer B) sales agent C) competitor D) processor E) consumer Answer: ________ logistics involves moving products from the factory to resellers and ultimately to […]

Harris Brown, the marketing manager at a small retail chain, wants to assess his firm’s strengths, opportunities, weaknesses, and threats. Which of the following would be best suited for his purpose? A) SWOT analysis B) cluster analysis C) portfolio analysis […]

________ management refers to the management of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers. A) Cross B) Supply chain C) Price D) Product cycle E) Customer Answer: […]

Right after closing, Joshua, a senior sales manager at Halcyon Technologies called up the customer to ensure that she was satisfied with Halcyon’s products. By calling the customer, Joshua also wanted to ensure repeat business. In this instance, Joshua is […]

When backed by buying power, wants become ________. A) social needs B) demands C) physical needs D) self-esteem needs E) exchanges Answer: Malcolm Sanders, a graduate student from Boston, makes customized snowboards for local snowboarding enthusiasts. The demand for snowboards […]

The ________ prohibits monopolies and activities (price-fixing, predatory pricing) that restrain trade or competition in interstate commerce. A) Sherman Antitrust Act B) Lanham Trademark Act C) Fair Packaging and Labeling Act D) CAN-SPAM Act E) Magnuson-Moss Warranty Act Answer: Laws […]

In the context of behavioral segmentation, who among the following is a potential user? A) Anita, who recently had a baby B) Peter, who recently changed his job C) Mary, who enrolled as a graduate student in a university last […]

The major product line decision involves product ________, the number of items in the product line. A) features B) line depth C) line conformance D) line length E) packaging Answer: What sets the ceiling for product prices? A) product manufacturing […]

Refer to the scenario below to answer the following question(s). Selman & Saks, a maker of men’s and women’s razors and electric hair trimmers, had little reason to become involved in the global arena. But after acquiring Wellman Enterprises, whose […]

Workers, managers, and members of the board are examples of ________ publics. A) general B) internal C) local D) citizen-action E) media Answer: Berman Electronics, a chain of appliance stores in North America, caters to a wide range of customers. […]

Which of the following actions should a marketer take in response to the new economy? A) Offer selected discounts. B) Cut marketing budgets. C) Hold the line on prices. D) Cut costs. E) Discontinue products. Answer: The decision to use […]

Refer to the scenario below to answer the following question(s). Most clients of Second Avenue have learned about the store through word-of-mouth communication. This small retailer of quality secondhand children’s clothing thrives on the sale of a vast inventory of […]

Sanguine Services is a small company that uses a marketing strategy in which its limited resources are employed to target a large share of two small market segments. Sanguine most likely uses which of the following marketing strategies? A) individual […]

Which of the following is NOT part of the business market? A) Kruger Group sells interior security systems to resorts. B) A country club buys safety equipment for its swimming pool. C) Sue shops for her family’s groceries at the […]

Which of the following is true about business-to-business e-procurement? A) E-procurement increases transaction costs for suppliers. B) Because of an overwhelming demand, e-procurements usually have a huge time gap between order and response. C) Many buyers now use the power […]

Installations consist of ________. A) highly priced luxury goods such as Rolex watches B) portable office equipment such as computers C) major purchases such as elevators D) portable factory equipment such as hand tools E) products such as insurance Answer: […]

An MIS is used to ________. A) generate product interest B) develop marketing plans C) identify demographic trends D) assess information needs E) test hypotheses about cause-and-effect relationships Answer: Which of the following is true with regard to the product/expansion […]

Which of the following is the best way for a company to increase selling time? A) implementing high-commission plans B) reducing the number of customers C) sharing less information with customers D) simplifying administrative duties E) implementing mass customization Answer: […]

Explain how the United States Postal Service has “competitor myopia.” Answer: A(n) ________ economy is rich in one or more natural resources but poor in other ways and much of its revenue comes from exporting its natural resources. A) industrial […]

The main section of the marketing plan most likely presents a detailed ________ analysis of the current marketing situation. A) breakeven B) SBU C) SWOT D) regression E) cluster Answer: Which of the following is an environmental factor that affects […]

Which of the following is most likely an objective of informative advertising? A) build brand preference B) change customer perceptions of brand value C) encourage customers to switch brands D) suggest new uses for a product E) keep the brand […]

The major influences on the buying process at General Aeronautics Limited include supply conditions and technological changes, which would both be categorized as ________ factors. A) organizational B) individual C) systemic D) interpersonal E) environmental Answer: Which of the following […]

________ products are those products purchased for further processing or for use in conducting a business. A) Unsought B) Specialty C) Shopping D) Industrial E) Convenience Answer: ________ consumers are the most affluent U.S. demographic segment and are expected to […]