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Perceived age is how old a person feels.
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The body is adorned or altered in some way in every culture. One of the chief purposes
for doing this is to place the individual in the social organization.
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According to the functional theory of attitudes, attitudes exist because they are
hereditary.
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Members of Generation X have been termed 'slackers" and "baby busters."
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Earlier purchasers tend to be innovators, who like to take risks.
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The fastest growing subculture in the United States today is the Hispanic American
population.
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Social comparison is a basic human tendency.
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According to Freudian theory, when a young child incorporates the beliefs and ethics of
his parents into his own psyche, he is essentially building a superego.
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Product involvement refers to a consumer's level of interest in a product.
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Teenagers who are obsessed with their own appearance and needs but still desire to
connect on a meaningful level with other people are experiencing autonomy versus
belonging conflict.
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A product that helps to establish the user's identity is called nostalgic attachment.
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Gift giving involves economic and symbolic exchange.
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Once a culture is established, it doesn't change. An apparent change in a culture is
simply the emergence of a new culture.
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Instrumental conditioning is also called classical conditioning.
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The success of hybrid ads supports the idea that the viewing content of a marketing
message affects recall.
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An individual with the personality trait of extroversion tends to be quiet and reserved.
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Mary Ann reads fashion magazines weekly. Many times she is frustrated because she
has been unable to achieve "a look" that she thinks features the "real her." When Mary
Ann thinks this way, she is going through a social comparison process.
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The American rich often indulge in luxury goods while pinching pennies on everyday
items.
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An interrelated function in culture that maintains social order because it authorizes a
social cope for members of a culture to follow is called psychological.
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In a consensual purchase decision, the group agrees on the desired purchase.
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Sony offers a five-year warranty and a free customer hot line. Based on this action,
consumers will most likely infer the brand personality traits of familiarity and
sophistication.
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Gasoline is the only commonly purchased product that is priced down to a fraction of a
cent. This is the case because buying gasoline is a low-involvement activity, which
makes point-of-purchase factors more important.
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Self-esteem refers to the positivity of a person's self-concept.
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Encoding is when consumers access desired information from their memory.
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Justin is in charge of promoting a product that most customers perceive as a
low-involvement product. He created a TV ad and aired it repeatedly. His colleague
Beth questioned his strategy, saying that the repetition would create a negative reaction
to the product. According to the mere exposure phenomenon, Beth is likely to be
proven wrong.
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Shopaholics suffer from compulsive consumption.
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A co-branding strategy was being utilized when the Taco Bell Chihuahua showed up in
a commercial for Geico insurance.
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Time poverty seems to be more a problem of perception than of fact.
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One of the most important levels of the extended self is the family level.
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The ideal self is a reference to our more realistic appraisals of the qualities we have and
don't have.
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Behavioral theorists rely on internal mental states to explain learning.
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A retailer using a marketscape theme gives consumers the opportunity to enter into a
world of fantasy (such as one where the person becomes a virtual hunter, race car
driver, or fashion model) as they shop.
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Perception refers to the immediate response of our sensory receptors to basic stimuli.
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When shopping with others, some people are more likely to choose risky alternatives
than they would be if shopping alone. This behavior occurs due to social power of
groups.
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Lars has developed an online, multiplayer game that he thinks could be the next big hit
in computer-mediated environments. Lars is in the process of looking for financial
backers as he moves from the prototype of his game to the finished product. To
encourage financial backers, Lars should explain that for most people interested in
playing online games, the gap between their online and offline selves is narrowing.
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Participatory action research is also called transactional consumer research.
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Opinion leaders are likely to also be opinion seekers.
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When Yaz was required to do corrective advertising, what did this mean?
A) They had to discontinue their ad.
B) They had to inform consumers that their previous message was wrong or misleading.
C) They could no longer advertise.
D) None of the above.
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________ is a physiological or psychological dependency on product services.
A) Consumer terrorism
B) Consumer addiction
C) Consumerism
D) Materialism
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Jake feels a hunger growing in his stomach. The more he feels the hunger, the more he
wishes lunchtime would hurry and arrive. He is already planning what he will eat and
how good it will taste. Which of the following processes most accurately identifies what
Jake is feeling?
A) The goal process
B) The directionality process
C) The motivation process
D) The involvement process
Answer:
Kraft has repackaged its salad dressings as "anything" dressings to encourage people to
shift their ________ and consider the dressings as a complement to more than just
salads.
A) demonstration signals
B) knowledge structures
C) mental maps
D) mean-end chains
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A relationship a person might have with a product is called ________.
A) self-concept attachment
B) nostalgic attachment
C) interdependence
D) all of the above
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Norma Shields is a researcher investigating lifestyles of the rich and famous. This week
she is examining her target audience's views on food, the media, fashion, and
recreation. Which of the AIO categories does Norma seem to be working on now?
A) Activities
B) Interests
C) Opinions
D) Demographics
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The Food and Drug Administration (FDA) policies advertising claims related to the
contents of edible products and pharmaceuticals.
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Which of the following is most relevant to a company that wants to position a new
brand on price leadership?
A) Gestalt psychology
B) Weber's Law
C) Augmented reality
D) The closure principle
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Anna is being called "names" online. This is an example of ________.
A) cyber harassment
B) cyberbullying
C) cyber name calling
D) none of the above
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Which functional area of culture is most closely related to the idea of a common
worldview?
A) Ecology
B) Social structure
C) Ideology
D) Socio-psychology
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Instrumental conditioning occurs with ________.
A) positive reinforcement
B) negative reinforcement
C) punishment
D) all of the above
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China's economic boom has created 130 million people in what social class?
A) Upper-upper class
B) Lower-upper class
C) Upper-lower class
D) Lower-middle class
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If a consumer were to pursue products and services that seemed to alleviate loneliness,
such as playing team sports, going to a bar, and/or shopping in busy malls, the
consumer would be expressing a need for ________.
A) achievement
B) affiliation
C) power
D) uniqueness
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Researchers primarily see the gift-giving ritual as a type of ________ exchange.
A) transactional
B) stylistic
C) psychological
D) economic
Answer:
Products that command fierce loyalty, devotion and even worship by consumers are
called ________.
A) routine products
B) cult products
C) staple products
D) specialty products
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Jan's Tees creates t-shirts from natural materials that are fully reusable and recyclable so
that the firm uses zero resources to manufacture the shirts. This is known as ________.
A) triple bottom-line
B) social
C) cradle to cradle
D) literate
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Roger was really angry when Coca-Cola attempted to switch from its older formula to
New Coke. He wrote letters to Coca-Cola, talked to friends, called the local bottler,
attempted to hoard "old Coke," and complained to the local grocery store manager. In
this example, which degree of commitment would be most closely associated with
Roger and his attitudes?
A) Compliance
B) Identification
C) Information acquisition
D) Internalization
Answer:
Rules of conduct that guide actions in the marketplace are called ________.
A) social obligation
B) social responsibility
C) business ethics
D) social awareness
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Every summer, thousands of bikers converge on Sturgis, South Dakota, filling up every
campground, motel, and hotel within miles of the city. This annual meeting is an
example of a gathering of a(n) ________.
A) normative clan
B) consumer tribe
C) maven network
D) aspirational group
Answer:
When companies use celebrities in their ads they are using the principle of ________
reference groups.
A) membership
B) aspirational
C) coercive
D) normative
Answer:
When marketers define consumers by product usage they use the ________ rule.
A) 80/20
B) 20/80
C) 70/30
D) 30/70
Answer:
Allen has a store that rents only formal wear to men, such as tuxedoes. Allen sells to a
highly segmented market based on ________.
A) product disposal
B) usage situation
C) mood
D) sales interaction
Answer:
AIO surveys help measure ________.
A) personality
B) demographics
C) lifestyles
D) heavy users
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________ are universally recognized ideas and behavioral patterns.
A) Compliant
B) Archetypes
C) Aggressive
D) Detached
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Gen enjoys owning a micro-refrigerator, which is small enough to fit almost anywhere.
Gen believes that the efficient use of space is one of the characteristics that any good
product should have. With respect to the functional areas of a cultural system, Gen is
focusing on ________ as a variable in selecting products.
A) ideology
B) ecology
C) social structure
D) socio-psychology
Answer:
Most Freudian applications in marketing relate to the product's supposed ________.
A) brand personality
B) hidden values
C) competitive advantage
D) sexual symbolism
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Evaluating the effort when we need to make a particular choice is called the ________.
A) want
B) constructive process
C) need
D) routine process
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A member of ________ has recently gained personal wealth and may experience status
anxiety. Such individuals may try to display symbols of their success to make up for an
internal lack of assurance about the "correct" way to behave.
A) an old money family
B) the taste culture
C) the nouveau riche
D) the mass class
Answer:
If a consumer admires the qualities of another person and copies his or her behaviors,
the person that is copied has ________ power.
A) referent
B) informational
C) legitimate
D) coercive
Answer:
Which statement about Asian Americans is true?
A) Asian Americans constitute the largest subculture in the United States.
B) Asian Americans are the best educated of any ethnic subculture in the United States.
C) Asian Americans have a common language that acts as a unifying cultural agent.
D) Asian American households are larger than most other ethnic households in
America.
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In advertising terms, a(n) ________ refers to a view or exposure to an advertising
message.
A) node
B) impression
C) connection
D) reference
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Explain the social identity theory.
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Define the term "paradigm."
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Differentiate between an evoked set and a consideration set. Provide examples to
illustrate the two terms.
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Describe the Baby Boomer market and the impact it has had on marketing efforts.
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What is a self-fulfilling prophecy? Provide an example as illustration.
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Jason heard an old but familiar song that reminded him about a summer in Austria when
he was in college. As he thought more about his summer of the past, a flood of
memories came rushing back. Describe what was happening to Jason in terms of
memory markers. What specific term is used to describe the process whereby his
memories came flooding back?
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Discuss how materialism has changed in meaning.
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Explain the difference between restricted codes and elaborated codes.
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Why are disabilities among consumers an issue of concern for marketers?
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A female writer applies a well-known myth of Western culture to a novel using modern
characters. Use this concept of a culture production system (CPS) to explain how this
writer will market her novel to readers.
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Discuss the extended self and provide a description of each level of the extended self.
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Explain the concept of the 80/20 rule and why it is important to marketers.
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Explain the term "Sandwich Generation."
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Explain the role social marketing plays in public policy.
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Measuring memory for marketing stimuli is often difficult. Discuss the differences
between recognition and recall. Give examples of methods for testing each form. Which
one is thought to be the more reliable measure of memory?
Answer:
Outline and explain the parts of the perceptual process that would allow a shopper to
recognize a ketchup bottle in a supermarket.
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Explain how instrumental conditioning works.
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