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Researchers have added to the original Fishbein multiattribute model. The name of this
extended-Fishbein model is the ________.
A) linked Fishbein model
B) theory of reasoned action
C) Phillips approach
D) subjective norm model
Answer:
Which of the following theories measures attitude toward the act of buying, rather than
only the attitude toward the product itself?
A) The theory of cognitive dissonance
B) The theory of reasoned action
C) The balance theory
D) The theory of trying
Answer:
________ refers to the tendency people have to react to stimuli similar to an original
stimulus in a classical conditioning situation in much the same way they responded to
the original stimulus.
A) Extinction
B) Repetition
C) The cueing effect
D) The halo effect
Answer:
Personal objects, places, and things allow people to feel that they are rooted on their
larger social environments. The home can be symbolic for the extended self. Which of
the following categories or levels of the extended self would be the home most likely be
associated with ________.
A) family level
B) individual level
C) community level
D) group level
Answer:
Which theory stresses the importance of internal mental processes?
A) Stimulus-response theory
B) Cognitive learning theory
C) Fixed-interval reinforcement theory
D) Variable interval reinforcement theory
Answer:
________ is/are a norm that controls basic behaviors such as who does household
chores.
A) Values
B) Custom
C) Conventions
D) More
Answer:
Sandra decided to become a nurse after several years as an elementary teacher. She still
wanted to help people but in a different manner. Sandra's case is an example of which
of the following?
A) Downward mobility
B) Upward mobility
C) Horizontal mobility
D) Status crystallization
Answer:
The ________ for a brand guides how a company uses elements of the marketing mix
to influence the consumer's interpretation of the brand's meaning in the marketplace
relative to its competitors.
A) positioning strategy
B) gestalt psychology
C) sensory signature
D) priming strategy
Answer:
When Coca-Cola embeds sexual images in their advertising, they are using ________.
A) sensory marketing
B) attention marketing
C) subliminal perception
D) threshold marketing
Answer:
Hedonic shopping motives include ________.
A) social experiences
B) interpersonal attraction
C) thrill of the hunt
D) all of the above
Answer:
Which type of psychographic study places a large sample of respondents into
homogeneous groups based on similarities of their overall preferences?
A) General lifestyle segmentation
B) Lifestyle profile
C) Product-specific segmentation
D) Product-specific profile
Answer:
Size, color, position, and novelty are all strategies for creating which of the following?
A) Contrast
B) Adaptation
C) Vigilance
D) Thresholds
Answer:
________ refers to a consumer's subjective evaluation of his or her physical self.
A) Body dialect
B) Body tone
C) Body fantasy
D) Body image
Answer:
One of the principles of psychophysics is that change in the physical environment is not
always matched by equal changes perceptually. If Madison Wilson were creating a new
drink, what would psychophysics tell her?
A) She could make the drink twice as sweet by adding twice the amount of sugar.
B) She would need to research how the perception of 'sweetness" changed by the
amount of sugar added.
C) She would need to look at the subliminal aspects of 'sweetness."
D) She would need to create promotions to tell customer's how 'sweet" the new drink is.
Answer:
A mental or problem-solving shortcut to make a decision is called a(n) ________.
A) determinant
B) detail rule
C) heuristic
D) experience rule
Answer:
________ is the way people maintain an orderly social life.
A) Ecology
B) Lifestyle
C) Social structure
D) Ideology
Answer:
Tiny figures that are inserted in magazine advertising are called ________.
A) embeds
B) hidden images
C) attention images
D) novelties
Answer:
According to the exposure factor leading to adaptation, frequently encountered stimuli
________ as the rate of exposure increases.
A) adapt
B) habituate
C) prime
D) overload
Answer:
In instrumental conditioning, what is the distinction between negative reinforcement
and punishment?
A) There is no difference. They are two words for the same concept.
B) Negative reinforcement can occur when a stimulus is positive, and punishment only
occurs when a stimulus is painful.
C) Negative reinforcement occurs when a negative outcome is avoided, while
punishment occurs when an action causes a negative outcome.
D) Negative reinforcement creates a preference for negative results, while punishment
teaches people to avoid negative results.
Answer:
If Chen Ho follows a Confucian perspective and dresses according to accepted rules of
the group (where others' perceptions of the self and maintaining one's desired status in
their eyes is important), then he is recognizing the importance of ________.
A) conformity
B) "face"
C) force and will
D) politeness
Answer:
A special ritual marking a person's transition from one role to another is called a
________.
A) convention
B) sacralization
C) cycle
D) rite of passage
Answer:
Researchers agree that there are various levels of commitment to an attitude. The
highest level of involvement is ________.
A) internalization
B) identification
C) compliance
D) actualization
Answer:
If a fireman told you to leave your apartment, you would comply because the fireman
has ________ power.
A) referent
B) legitimate
C) coercive
D) reward
Answer:
________ is based on the premise that people have a need for order and consistency in
their lives and that a state of tension is created when beliefs or behaviors conflict with
one another.
A) Expectancy theory
B) Value theory
C) The theory of cognitive dissonance
D) Choice theory
Answer:
________ is based on the premise that people have a need for order and consistency in
their lives and that a state of tension is created when beliefs or behaviors conflict with
one another.
A) Expectancy theory
B) The theory of cognitive dissonance
C) Value theory
D) Choice theory
Answer:
With respect to the acculturation process, what is the relationship between maintenance
and segregation?
A) People who belong to the dominant culture attempt to maintain their cultural
superiority by isolating the subculture values of new immigrants and physically
segregating members of new subcultures into separate groups.
B) New immigrants often attempt to maintain their old cultural backgrounds be
segregating themselves, living and shopping in physically separated areas from the
main culture.
C) Members of a subculture who have been in a larger culture for a long period of time
maintain their alliance to the new culture by segregating themselves from new
immigrants.
D) The relationship is subtle. There is constant battle between new immigrants
attempting to maintain their new identity and language and the dominant culture
applying pressure to segregate new immigrants, thus separating them from the new
culture.
Answer:
Beth likes to volunteer at a local food bank. Because she once worked at a large
supermarket and saw lots of food that had not been purchased, she arranged for a local
store to give unsold items to the food bank. Beth was engaged in ________.
A) lateral cycling
B) divestment cycling
C) freecycling
D) underground cycling
Answer:
A(n) ________ is a marketing intermediary retained by a consumer to guide what that
consumer buys.
A) market maven
B) opinion leader
C) power user
D) surrogate consumer
Answer:
Which term refers to the process by which the way a word sounds influences the
listener's assumptions about what the word describes?
A) Sound symbolism
B) Audio watermarking
C) Semiotics
D) The principle of similarity
Answer:
Fred Johnson lives, eats, and breathes pro football. His favorite team is the Dallas
Cowboys. His home looks like a Dallas Cowboy's museum. Which level of the
extended self would most likely apply to Fred's situation?
A) family level
B) individual level
C) community level
D) group level
Answer:
