A stage in the perception process is ________.
A) exposure
B) attention
C) interpretation
D) all of the above
Answer:
The cultural learning acquired through ________ leads immigrants to a process of
adaptation.
A) maintenance
B) translation
C) resistance
D) segregation
Answer:
A component of the ABC model of attitude is ________.
A) behavior
B) cognition
C) affect
D) all of the above
Answer:
________ is where a person derives his or her identity in large measure from a social
group.
A) Nano frame
B) Micro frame
C) Looking-glass self
D) Collective self
Answer:
________ group members tend to be tightly knit, and they infer meaning that goes
beyond the spoken word.
A) High-content culture
B) Low-content culture
C) Mid-content culture
D) Host culture
Answer:
Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority’s formal event. The stores were crowded, and none of her favorite shops carried
a dress that she liked in her size. After spending hours at the mall, Jenny decided to
order her dress online and just return it if it was not exactly right. This story is an
example of how consumer behavior is a(n) ________.
A) industry
B) process
C) art form
D) theory
Answer:
Which of the following is an object that is admired strictly for its beauty or because it
inspires an emotional reaction?
A) An art product
B) A reality-engineered product
C) A craft product
D) A trial product
Answer:
The Myers-Briggs type indicator is based on the work of ________.
A) Karen Horney
B) Sigmund Freud
C) Carl Jung
D) Milton Rokeach
Answer:
A company wants to persuade a customer to buy its products. If the consumer has a
high degree of involvement with products that are sold by the company, what route to
persuasion will the company most likely take?
A) A parallel route
B) A peripheral route
C) A circular route
D) A central route
Answer:
A type of reference group is ________.
A) membership
B) aspirational
C) avoidance
D) all of the above
Answer:
________ is the first element in the traditional communications model.
A) Source
B) Media
C) Receiver
D) Noise
Answer:
According to the theories of Carl Jung, our shared memories create ________, which
involve universal themes and appear frequently in myths and stories across cultures.
A) archetypes
B) patterns of behavior
C) Doppelgangers
D) symbolic communities
Answer:
A story containing symbolic elements that express the shared emotions and ideals of a
culture is called a ________.
A) norm
B) ritual
C) myth
D) more
Answer:
Cash losses due to shoplifting and employee theft are called ________.
A) accounts receivable
B) unrecoverables
C) shrinkage
D) fraud
Answer:
Bayer HealthCare Pharmaceuticals established a new campaign for Yaz birth control to
ensure consumers understand that Yaz does not treat PMS, a claim which had been
made in early Yaz advertisements. Bayer is using ________.
A) cooperative advertisement
B) subliminal advertisement
C) corrective advertisement
D) reminder advertisement
Answer:
Jeffrey Quills is seen by his friends as a somewhat strange person. At times he is
lovable, warm, and friendly. At other times he can be mean-spirited, uncaring, and
hostile to all who know him. Which of the following general statements about
personality most closely matches what friends observe about Jeffrey?
A) People have a standard personality that can be identified as belonging to one of five
categories.
B) Psychologists agree that a standard personality component exists in all people.
C) Many studies have found that people do not seem to exhibit stable personalities.
D) Most psychologists have completely abandoned the concept of personality.
Answer:
Family branding, licensing, and look-alike packaging are all marketing strategies based
on ________.
A) stimulus generalization
B) the spacing effect
C) stimulus discrimination
D) extinction
Answer:
A store environment that has been made to resemble a living room where customers can
relax, hang out with friends, or even learn is referred to as a(n) ________.
A) marketscape
B) being space
C) mindscape
D) activity space
Answer:
________ is a frenzied, guilt-ridden compromise between conflicting cultural ideals of
motherhood and professionalism.
A) Kin-network system
B) Dad advertising
C) Home shopping
D) Juggling lifestyle
Answer:
The plain and simple fact is that Ralph has body odor. Worse than that, Ralph does not
seem to care. Ralph’s clothes are in shambles, and his personal hygiene could certainly
be improved. For most people, Ralph would be in which of the following groups?
A) Aspirational group
B) Cohesive group
C) Avoidance groups
D) Deindividualization groups
Answer:
________ is a myth that explains the origins of existence.
A) Cosmological
B) Metaphysical
C) Sociological
D) Psychological
Answer:
Which term refers to the online means of communication, conveyance, and
collaboration among the interdependent and interconnected networks of people,
communities, and organizations?
A) Open data partnership
B) Social media
C) Synchronous interaction
D) Asynchronous interaction
Answer:
Psychographics are used to measure ________.
A) social class
B) income
C) demographics
D) lifestyles
Answer:
Behavioral learning theorists do not focus on internal thought processes; rather, they
look to external evidence to study learning. What aspects of the environment are of
most concern to behaviorists in studying learning?
A) Energy and work
B) Stimulus and response
C) Thought and memory
D) Sensation and perception
Answer:
Historically, tattoos have been associated with people who are considered ________.
A) social outcasts
B) members of the ruling class
C) members of fraternities
D) members of religious orders
Answer:
Latrell finds that every time he goes to select athletic shoes he always buys the same
brand. In fact, he doesn’t even remember trying on any of the other competitive brands
even though some of these brands have attractive styles and prices. Latrell’s purchase
decision process has become one of less and less effort. Latrell’s decision process in an
example of ________.
A) cognitive dissonance
B) brand loyalty
C) ineptness
D) inertia
Answer:
The functional theory of attitudes was initially developed to explain how ________.
A) people identify with products
B) attitudes facilitate social behaviors
C) attitudes are learned from family and friends
D) attitudes change over an individual’s lifetime
Answer:
Phillip admires the qualities of the Sigma Chis on his college campus. Since he has
decided to try and pledge this group, he begins to imitate the qualities that he perceives
the group has. What type of power does the fraternity seem to be displaying with
respect to Phillip and his behavior?
A) Legitimate power
B) Referent power
C) Expert power
D) Reward power
Answer:
The “good enough” perspective on decision making is known as ________.
A) bounded rationality
B) framing
C) a nudge
D) default bias
Answer:
A(n) ________ is an actual or imaginary individual or group conceived of having
significant relevance upon an individual’s evaluations, aspirations, or behavior.
A) opinion group
B) demographic group
C) reference group
D) focus group
Answer:
The Japanese greatly value products that make efficient use of space because of the
cramped conditions in urban areas in Japan. This is an example of ________ in Japan’s
cultural system.
A) social structure
B) ecology
C) ideology
D) dogma
Answer:
Researchers who argue that the field of consumer behavior should not be a
“handmaiden to business” believe that consumer research should ________.
A) have a market-oriented focus
B) aim to apply knowledge to increasing profits
C) focus on understanding consumption for its own sake
D) be judged in terms of its ability to improve marketing practices
Answer:
A digital native is someone who ________.
A) grew up in a “wired” and highly networked area
B) uses alternate reality games frequently
C) participates in database marketing
D) belongs to a consumption community
Answer:
Licensing occurs when a company ________.
A) uses family branding
B) “rents” a well-known name
C) extends a product line
D) uses look-alike packaging
Answer:
When marketer’s use psychological, sociological, and anthropological factors to analyze
a market, they are using ________.
A) demographics
B) personality
C) psychographics
D) positioning
Answer: