When Sophie hums a McDonald’s jingle, it is an example of ________.
A) brain worm
B) incidental learning
C) behavior
D) consumer attention
Answer:
Another term for positivism is ________.
A) interpretivism
B) pluralism
C) modernism
D) postmodernism
Answer:
A person’s physical appearance is large part of his or her ________.
A) inner pattern
B) self-concept
C) group status
D) cultural right
Answer:
________ learning occurs when an individual watches the actions of others and notes
the reinforcements they receive for their behaviors.
A) Observational
B) Reinforced
C) Halo effect
D) Classical
Answer:
Rudi Gonzalez sees himself as being handsome rather than intellectual. Which of the
following self-concept dimensions best applies to Rudi’s view of himself?
A) Content
B) Positivity
C) Intensity
D) Stability over time
Answer:
What type of learning theory emphasizes that people are problem solvers who actively
use information from the world around them to master the environment?
A) Instrumental conditioning
B) Classical conditioning
C) Cognitive learning theory
D) Operant conditioning
Answer:
Nearly 60% of the Hispanic American population are of ________ descent.
A) Cuban
B) Dominican
C) South American
D) Mexican
Answer:
An age ________ consists of people of similar ages who have undergone similar
experiences.
A) culture
B) paradigm
C) cohort
D) model
Answer:
The pressure to conform that escalates as more and more group members “cave in” is
called the ________ effect.
A) polarization
B) bandwagon
C) loafing
D) homophily
Answer:
The ideal self is a person’s conception of how she ________.
A) adapts to play different roles
B) imagines other think of her
C) would like to be
D) realistically thinks she is
Answer:
________ summarizes the beliefs a person holds about his own attributes and how
he/she evaluates their self on those qualities.
A) Actual self
B) Self-esteem
C) Self-concept
D) Self-ego
Answer:
Explain the term “lurkers” as it relates to social media.
Answer:
With respect to social organization, some barnyard animals exhibit signs of a
dominance-submission hierarchy. Which of the following terms best illustrates such a
hierarchy?
A) Dog-eat-dog
B) Pecking order
C) Social class
D) King-of-the-hill
Answer:
One of the most important in-store factors is the salesperson. This influence can be
understood in terms of ________ theory, which stresses that each participant gives
something to the other and hopes to receive something in return.
A) gestalt
B) exchange
C) gemba
D) satisfaction/dissatisfaction
Answer:
According to Freud, the system that acts as a referee in the fight between temptation
and virtue is called ________.
A) the id
B) the ego
C) the thalamus
D) the superego
Answer:
________ derives from the knowledge that a consumer possesses about a content area.
A) Expert power
B) Coercive power
C) Reward power
D) Referent power
Answer:
Casinos make their interiors very plush and expensive looking, knowing that gamblers
who would be reluctant to make a $10 bet in average surroundings would gladly make
$100 wagers in luxurious surroundings. Which of the following best explains gamblers’
behavior?
A) Mental accounting emphasizes the extraneous characteristics of the choice
environment even if the results are not rational.
B) Most people are unaware of the true risk of making certain decisions and believe that
a larger wager has higher odds of winning.
C) The luxurious surroundings increase the probability of classical conditioning through
mere exposure, which results in behavior that is not rational.
D) The functional risk of gambling is decreased in luxurious surroundings, leading
gamblers to wager more.
Answer:
Which of the following people is an example of a consumed consumer?
A) Cyberbully
B) Prostitute
C) Single mother
D) Shopaholic
Answer:
Which of the following is considered a post-purchase process?
A) The shopping experience
B) Mood
C) Consumer satisfaction
D) Shopping orientation
Answer:
________, one of Freud’s followers, proposed that people can be described as moving
toward others (compliant), away from others (detached), or against others (aggressive).
A) Alfred Adler
B) Carl Jung
C) Ernest Dichter
D) Karen Horney
Answer:
According to Weber’s Law, the ________ the initial stimulus, the greater a change must
be for people to notice the change.
A) more common
B) stronger
C) weaker
D) more unusual
Answer:
The best predictor of major expenditures that do not have status or symbolic value is
________.
A) social class
B) income
C) social class and income
D) occupation
Answer:
All consumers carry schemata in their minds when they enter the marketplace.
According to the principles of perceptual vigilance and defense, a marketer should be
careful to create a promotion for the new product that ________.
A) conforms to the consumers’ schemata
B) violates the customers’ schemata
C) requires that customers defend their current views about the product category
D) is simple and easy to understand
Answer:
The underground economy refers to used product sellers who sell in secondary markets.
It is thought to make up ________ of the US gross national product.
A) less than 1%
B) 3-30%
C) 31-50%
D) more than 50%
Answer:
The balance theory perspective involves relations among three elements (a triad).
Which of the following is one of the elements of the triad?
A) A person and his or her perceptions
B) The marketer and its strategy of image building
C) A person’s beliefs
D) Subconscious motives
Answer:
The lower classes use more restrictive codes than do the upper classes. How does this
knowledge change the way insurance might be sold to a working-class man compared
to an upper-class man?
A) The promotion to the working-class man should emphasize his immediate
satisfaction in knowing that his family will be cared for, while the upper-class
promotion should emphasize the long-term consequences of the choice.
B) The promotion to the working-class man should emphasize the long-term benefits of
insurance, while the upper-class promotion should emphasize the short-term
consequences of the choice.
C) The promotion to the working-class man should emphasize pictures while the
upper-class promotion should emphasize words.
D) Both men would receive the same ad because elaboration codes have been found to
be irrelevant to this product category.
Answer:
According to the ________ factor leading to adaptation, simple stimuli habituate
because they do not require attention to detail.
A) exposure
B) vigilance
C) discrimination
D) relevance
Answer:
John Jones purchases products to show visible evidence of his ability to afford luxury
goods, John is practicing ________.
A) brand prominence
B) conspicuous consumption
C) brand positioning
D) homogamy
Answer:
A consumer who buys the same brand over and over again exhibits ________.
A) staple purchasing
B) rational purchase
C) customization
D) brand loyalty
Answer:
According to the Federal Trade Commission, the most common consumer complaint,
accounting for nearly 20% of all problems reported, is ________.
A) deceptive advertising
B) poor product quality
C) identity theft
D) lack of data privacy
Answer:
Companies that think carefully about the impact of sensations on product experiences
are practicing ________.
A) hedonic consumption
B) need marketing
C) want marketing
D) sensory marketing
Answer:
What modern American ceremony would come closest in intent to a Native American
potlatch?
A) A baptism
B) A marriage
C) A university graduation
D) The celebration ordered by a large company that has gained a new lucrative contract
Answer:
Why do all consumers sometimes replace a product that still functions?
A) Desire for new features
B) Change in the environment
C) Change in the person’s role
D) All of the above
Answer:
The term “Crackberry” is used to refer to the ________ die-hard users may feel towards
the Blackberry.
A) consumer addiction
B) material need
C) lateral addiction
D) sustainable cause
Answer: