During ________, one consumer exchanges something she owns with someone else for
something the other person owns.
A) freegan sharing
B) divestment
C) disposal casting
D) lateral cycling
Answer:
Which term refers to the bond between product and consumer that is difficult for
competitors to break?
A) Brand loyalty
B) Custom
C) Patronage
D) Relationship
Answer:
Serial wardrobers are people who ________.
A) sell fake versions of real outfits
B) deface clothing and shoes
C) buy an outfit, wear it once, and return it
D) shop obsessively for trendy clothing
Answer:
We tend to marry people in a similar social class to ours. Sociologists call this
________, or assortative mating.
A) hemophilia
B) homogamy
C) monogamy
D) cultural formatting
Answer:
Seth Hernandez is sitting in a class that precedes lunch. His stomach begins to rumble
and grumble. Instead of thinking about the day’s lecture, Seth begins to think about
lunch and his choice of places to eat. He even begins to narrow down the selection of
foods that he might want for lunch. Seth is focusing on biological needs that are at
present unfulfilled and have produced what might be thought of as an unpleasant state
of arousal. Which of the following theories best describes Seth’s experience?
A) Fact-and-find theory
B) Drive theory
C) Emotional theory
D) Theory of cognitive dissonance
Answer:
Frank is sitting in his Psychology 101 class listening to his professor attempt to explain
the “black box” process and its connection with learning. He suddenly smells the aroma
of fresh cinnamon rolls, and his mouth begins to water. He looks around the room and
sees a student in the last row bite into a big, juicy roll. “I wish I were sitting next to
him,” Frank thinks, “because I know I could steal a bite.” What Frank just went through
in class was similar to the “black box” process being described by his professor. This
process is more closely associated with which of the following learning methods?
A) Incidental learning
B) Gestalt learning
C) Cognitive learning
D) Behavioral learning
Answer:
What type of conflict exists when we desire a goal but wish to avoid it at the same
time?
A) Approach-avoidance conflict
B) Approach-approach conflict
C) Avoidance-avoidance conflict
D) Direction-valence conflict
Answer:
In its advertising, an automobile company emphasizes the fuel economy, safety rating,
and resale value of its car. The company is trying to appeal to which of the following
consumer needs?
A) Sentiment needs
B) Biogenic needs
C) Hedonic needs
D) Utilitarian needs
Answer:
An advertisement emphasizes that if a consumer uses a certain deodorant, he or she will
not offend other people and will not cause problems in the workplace because of “bad
body odor.” What part of the Freudian system is this ad appealing to?
A) The id
B) The superego
C) The archetype
D) The ego
Answer:
Advertising to teens typically depicts ________.
A) respected adults recommending the product
B) qualified experts explaining product benefits to teens
C) “in” teens using the product
D) family members of two or three generations using the product together
Answer:
What does the sleeper effect suggest about source credibility?
A) If a receiver is not paying attention, a message cannot be effective.
B) Many people can learn the important parts of a message even when asleep.
C) The effectiveness of a message will increase over time.
D) The effectiveness of positive sources over less positive sources can be erased over
time.
Answer:
Directories and portals, Web site evaluators, forums, fan clubs, and user groups are all
forms of which of the following?
A) Web retailers
B) Cybercash
C) Design groups
D) Cybermediaries
Answer:
All multiattribute attitude models specify the importance of attributes, beliefs, and
________.
A) action variables
B) motivations
C) regency of events
D) importance weights
Answer:
Home shopping parties may activate the risky shift or ________, in which the
individual at the party may get so caught up in the party spirit that he orders products
that he would normally not purchase.
A) deindividuation
B) homophily
C) surrogate shift
D) principle of least interest
Answer:
Gen Y individuals are also included as ________.
A) Echo boomers
B) Millennials
C) Both A and B
D) Generation X
Answer:
All of the following are subsystems in a culture production system EXCEPT a
________ subsystem.
A) creative
B) managerial
C) marketing
D) communications
Answer:
________ is the conscious designing of retail space and its various dimensions to evoke
certain effects in buyers.
A) Pretailing
B) Atmospherics
C) Marketing-landscaping
D) Store image
Answer:
According to ________, a company can make money if it sells small amounts of items
that only a few people want, if the company sells enough different items.
A) feature creep
B) the long tail
C) Zipf’s Law
D) neuromarketing
Answer:
Most religion-oriented marketing activity in America can be traced to the ________
community.
A) Jewish
B) Baby Boomer
C) Muslim
D) born-again Christian
Answer:
Shannon Reeves and Tish Phillips remember their days as student protesters in the
1960s. Shannon remembers seeing Jim Hendrix at Woodstock and Tish remembers
burning her bra in front of the central administration building at Yale. These memories
about cultural heroes and events are one of the chief characteristics of an age ________.
A) paradigm
B) renaissance
C) cohort
D) perception
Answer:
A ________ is defined as a group whose members share beliefs and common
experiences that set them apart from others.
A) network
B) subculture
C) micro culture
D) cohort
Answer:
Person, object, and situational factors are the three types of influences that determine a
person’s level of ________.
A) enculturation
B) involvement
C) values
D) needs
Answer:
The ability for a consumer to assess, analyze, evaluate, and communicate information in
a variety of forms including print and non-print messages is known as ________.
A) analytical literacy
B) functional literacy
C) media literacy
D) consumer literacy
Answer:
________ states when a person is confronted with inconsistencies among attitude or
behavior, he/she will take action to restore consistency.
A) Theory of attitude
B) Theory of consistency
C) Theory of commitment
D) Theory of cognitive dissonance
Answer:
What type of cybermediaries are intelligent agents?
A) They are travel agents who answer questions online.
B) They are people who can help computer users with problems they encounter when
trying to shop online.
C) They are computer programs that recommend products based on past purchasing
patterns.
D) They are search engines specifically designed for marketing online.
Answer:
Meagan is planning her wedding and wants everything to be just right. Because she
feels overwhelmed by all of the information to sort through and the choices to make,
she hires a wedding planner to make many of the decisions and purchases for her.
Meagan’s wedding planner is best described as a(n) ________.
A) innovative communicator
B) surrogate consumer
C) opinion seeker
D) key informant
Answer:
Tara was shopping for a new pair of shoes for work. The salesperson was very helpful
and friendly, bringing Tara some styles she hadn’t thought to try on but that she ended
up really liking. Noticing Tara’s University of Wisconsin tee-shirt, the salesperson said
that she was a student there. Tara ended up buying three pairs of shoes rather than the
one pair she had planned on. Tara’s experience shows the effect of ________ on
consumer behavior.
A) salespeople
B) atmospherics
C) retail theming
D) reward power
Answer:
The average adult is exposed to about 3,500 pieces of advertising information every
single day, far more information than they can or are willing to process. Consumers
who are exposed to more information than they can process are in a state of ________.
A) advertising bombardment
B) sensory overload
C) sensory shifting
D) circuit overcapacity
Answer:
Luminaries from Amazon, Google, and Twitter tend to use ________.
A) hedonic adaptation
B) glamping
C) social capital
D) cultural capital
Answer:
________ postulated that myths involve binary opposition, in which two opposing ends
of some dimension are represented (such as good versus evil).
A) Levi-Strauss
B) Freud
C) Hofstede
D) Bettelheim
Answer:
The pressure to conform that escalates as more and more group members “cave in” is
called ________.
A) polarization
B) bandwagon
C) loafing
D) homophily
Answer:
Jim sees himself as being confident, powerful, and heroic. According to the BrandAsset
Archetypes model developed by ad agency Young & Rubicam, Jim would be classified
as a ________.
A) patriarch
B) sage
C) troubadour
D) warrior
Answer:
Pamela Ortiz rarely makes eye contact with others in social settings. Though by many
standards she is physically attractive, she perceives that others find her plain and
uninteresting. By not making eye contact, she is somewhat creating a self-fulfilling
prophecy with respect to males in her social circle. This situation matches occurrences
in which of the following ‘self” situations?
A) The dynamic self
B) The dependency self
C) The frustrated self
D) The looking-glass self
Answer:
Explain Karen Horney’s personality theory.
Answer:
Discuss the concept of conformity. Then describe the five types of social influence that
affect the likelihood of conformity.
Answer: