In general, advertising is more effective when it ________ than when it ________.
A) tries to create new product preferences; reinforces our existing product preferences
B) reinforces our existing product preferences; tries to create new product preferences
C) relies upon word-of-mouth tactics; relies upon viral marketing tactics
D) relies upon viral marketing tactics; relies upon word-of-mouth strategies
Answer:
________ are statistics that measure observable aspects of population.
A) Psychographics
B) Lifestyles
C) Demographics
D) None of the above
Answer:
Physically attractive people are perceived as smarter, cooler, and happier than average
people. These perceptions are a result of the ________.
A) halo effect
B) principle of cognitive dissonance
C) balance theory
D) self-perception theory
Answer:
A middle class person with an income at least 15 percent lower than the median middle
class income, would be considered a(n) ________ consumer.
A) underprivileged
B) invidious
C) restricted
D) conspicuous
Answer:
A relative permanent change of behavior is called ________.
A) lifestyles
B) personality
C) learning
D) all of the above
Answer:
Maria Gomez is thrilled to be in the United States. After spending her childhood years
in Mexico, she is looking forward to the freedom given to teenage girls in the United
States. “I can wear shorts, pantsuits, and even halter tops and no one will think badly of
me,” says Maria. Maria is in the process of ________.
A) maintenance
B) adaptation
C) resistance
D) segregation
Answer:
According to Maslow’s hierarchy of needs, the lowest order (e.g., most basic) of needs
is ________.
A) safety
B) physiological
C) belongingness
D) esteem
Answer:
________ proposes that a small group of influences disseminates information because
they can modify the opinion of a large group.
A) Influence network
B) Influence cascades
C) Opinion leaders
D) Two-step flow model of influences
Answer:
A company who uses the home shopping party method is ________.
A) Amway
B) Avon
C) Mary Kay
D) All of the above
Answer:
The ________ refers to our more realistic appraisal of the qualities we have and don’t
have.
A) ideal self
B) inner self
C) actual self
D) outer self
Answer:
Which of the following is a benefit organizations receive when customers complain?
A) Opportunity to correct the situation
B) Word-of-mouth about the product
C) Differential advantage
D) Market regulation
Answer:
Anna Jeter has a sudden urge she couldn’t resist to buy a new purse; she was engaging
in ________.
A) unplanned buying
B) point of purchase stimuli
C) impulse buying
D) none of the above
Answer:
Some theorists have proposed a model that focuses on studying consumer goals as a
way to explore attitude formation. According to this model, what consumers believe
they have to do to attain their goals would also be part of any evaluation of attitudes.
Which of the following theories would be most closely linked to the statements above?
A) theory of reasoned action
B) theory of trying
C) theory of direct response
D) rejection theory
Answer:
Which of the following qualities is a requirement for products to qualify for a listing on
Amazon’s Vine Web site?
A) Green
B) Blue
C) Pink
D) White
Answer:
If a woman receives compliments after wearing Obsession perfume, she is more likely
to keep buying the product and wearing it. What type of instrumental conditioning has
occurred in the situation?
A) Neutral reinforcement
B) Positive reinforcement
C) Negative reinforcement
D) Symbolic reinforcement
Answer:
A set of socially relevant nodes connected by one or more relations is called a social
________.
A) graph
B) network
C) message
D) group
Answer:
What two basic dimensions determine if a shopper will react positively or negatively to
a consumption environment? What factors can affect a consumer’s moods in the
shopping environment that are a) under the control of the marketer and b) not under the
control of the marketer?
Answer:
A bucket in consumer decision making is ________.
A) cognitive
B) habitual
C) affective
D) all of the above
Answer:
Through the process of ________, objects associated with sacred events or people
become sacred in their own right.
A) congregation
B) reciprocity
C) desacralization
D) contamination
Answer:
The local Harley-Davidson motorcycle outlet has special events on Saturday mornings
that involve vintage bikes exhibitions and free goods. Some people travel more than
100 miles on their Harleys to be there almost every Saturday. The motorcycle outlet’s
marketing approach is successful because Harley-Davidson has become a ________
product.
A) fuzzy
B) cult
C) consumer-generated
D) LOHAS
Answer:
Tomorrow, Janice will be attending a party with a buffet. In anticipation of splurging on
delicious food, she is eating very little today. Janice is using a ________ to help her
estimate consumption over time and regulate her behavior.
A) constructive process
B) mental budget
C) diet
D) cognitive process
Answer:
________ refers to the passage of individuals from one social class to another.
A) Social class
B) Social affinity
C) Social mobility
D) Social prestige
Answer:
________ refers to the set of individuals and organizations that create and market
cultural products.
A) Culture program company (CPC)
B) Culture invention company (CIC)
C) Culture production institution (CPI)
D) Culture production system (CPS)
Answer:
Age, gender, and social class are all used ________.
A) to divide market
B) as part of promotion
C) in social media
D) as part of the marketing mix
Answer:
Trisha grew up in a drug-ridden inner city neighborhood. Through sheer determination
and intelligence, Trisha is now a medical doctor teaching on the staff of a large
university hospital. Trisha is proud of what she has accomplished, but sometimes she
feels stressed and uncertain of who she really is. The concept of ________ assesses the
impact of such inconsistencies.
A) status crystallization
B) homogamy
C) habitus
D) invidious distinction
Answer: