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Anna asks people in her social group their opinion about a movie before she watches it.
Her social group is an example of a(n) ________.
A) group norm
B) leaderboard
C) core group
D) reference group
Answer:
The ________ route to persuasion is taken when the receiver is not really motivated to
think about the arguments made in a communication message.
A) central
B) peripheral
C) dual
D) subconscious
Answer:
The Federal Cigarette Labeling and Advertising Act ________.
A) bans cigarette smoking in public places
B) requires cigarette manufacturers to list ingredients
C) bans cigarette smoking in restaurants
D) requires cigarette packages to carry warning labels
Answer:
Which statement best explains the research findings about using two-sided messages to
communicate with consumers?
A) Two-sided messages are widely used and are very effective in reaching target
audiences.
B) Two-sided messages are cost-prohibitive.
C) Two-sided messages can be quite effective, yet marketers rarely use them.
D) Two-sided messages are no different from one-sided messages and are used equally
by marketers.
Answer:
One percenters are an example of ________.
A) pay pay ratio
B) income inequality
C) saving rate
D) plutonomy
Answer:
________ refers to a person's unique psychological makeup and how it consistently
influences the way a person responds to his/her environment.
A) Self-image
B) Consumer image
C) Archetype
D) Mirror image
Answer:
Which of the following is an example of utilitarian influence?
A) An individual seeks information about various brands from a professional.
B) An individual's decision to purchase a particular brand is influenced by the
preferences of family members.
C) An individual feels that the purchase of a particular brand will enhance the image
others have of her.
D) An individual seeks brand-related knowledge and experience from friends,
neighbors, colleagues, and relatives who have reliable information about the brand.
Answer:
Allison Chewie felt she was always pressed for time; she was feeling ________.
A) time pressure
B) time poverty
C) psychological time
D) social time
Answer:
People and institutions that teach the ways of a culture are called ________.
A) progressive learning models
B) ethnography facilitators
C) host cultures
D) acculturation agents
Answer:
According to the basic marketing concept, a firm exists to ________.
A) influence popular culture
B) dominate market share
C) nurture relationships
D) satisfy needs
Answer:
Goals can be considered positive or negative. This is an expression of a goal's
________.
A) direction
B) valence
C) strength
D) dissonance
Answer:
________ are frequently able to influence others' attitudes on behavior.
A) Opinion leaders
B) Anti-brand communities
C) Norms
D) Environmental cues
Answer:
Most groups exhibit a structure called a ________ in which some members are
somehow better off than others in terms of authority, power, or respect.
A) status hierarchy
B) social array
C) social class
D) mass class
Answer:
People across all cultures appear to favor physical features that are associated with
________.
A) intellect
B) wealth
C) youth
D) confidence
Answer:
A garage sale is an example of what is called ________.
A) the profit motive
B) renewing
C) casting away
D) lateral recycling
Answer:
According to ________, utility is defined in terms of gains and losses.
A) prospect theory
B) heuristics
C) hyperopia
D) Zipf's law
Answer:
Research has indicated that the color ________ creates feelings of arousal and
stimulates appetite.
A) blue
B) red
C) yellow
D) black
Answer:
Which of the following is an example of C2C e-commerce?
A) RFID tags
B) Virtual brand communities
C) Database marketing
D) Green marketing
Answer:
James' friend, whom he admires and respects, just purchased a new car. James decides
to buy the same model. This situation illustrates the influence of ________.
A) information power
B) referent power
C) social power
D) legitimate power
Answer:
When using the ________ rule of decision making, a consumer evaluates brands on the
most important attribute, but specific cutoffs are imposed.
A) lexicographic
B) elimination-by-aspects
C) conjunctive
D) compensatory
Answer:
Which term refers to sensations that subtly influence how we think about a product?
A) Perception
B) Hedonic consumption
C) Context effect
D) Respondents
Answer:
Do sex-related ads work?
A) Overall, the use of a strong sexual appeal is not very well received.
B) Strong sexual appeals consistently outperform all other types of appeal.
C) Sexual images are most effective when they attempt to "trick" the consumer into
paying attention.
D) There is no data to answer the question.
Answer:
________ refers to a stage in the gift-giving process, where the giver procures an item
to make some event.
A) Gestation
B) Presentation
C) Reformulation
D) Ritual artifacts
Answer:
Brands that we closely link to our rituals are called ________ brands; once they become
imbedded in our rituals we are unlikely to replace them.
A) fighter
B) fortress
C) transcultural
D) sacralized
Answer:
All of the following are important components of social class except for ________.
A) gender
B) income
C) educational attainment
D) occupational prestige
Answer:
A group composed of people that the consumer actually knows is called a(n) ________
reference group.
A) aspirational
B) tribal
C) membership
D) networked
Answer:
Which theory listed below assumes that learning take place as the result of responses to
external events?
A) Behavioral learning
B) Episodic learning
C) Incidental learning
D) Gestalt learning
Answer:
The process of movement and adaption to one country's cultural environment by a
person from another country is called ________.
A) immigration
B) de-ethnicization
C) acculturation
D) progressive learning
Answer:
A common practice among advertisers is to create new relationships between objects
and interpretants by inventing new connections between products and benefits. A
classic example of this was equating Marlboro cigarettes with the American frontier
spirit. Which of the following terms best describes this practice?
A) Subliminal persuasion
B) Figure-ground projection
C) Semiotic relationships
D) Consumer-modeling connections
Answer:
Buying decisions that are made with little or no conscious effort are called ________.
A) close minded
B) habitual
C) satisficing
D) extended
Answer:
