Olga is the sales rep for ATV Communication Systems. She wants to bid on the RFP
issued by Manitoba University for distance learning technology. She knows she will
need to provide considerable information and demonstrations of her firm's technology
because Manitoba University is in a new buy situation and does not have
A. the money to afford it.
B. any experience with the product it wishes to purchase.
C. anyone interested in the technology.
D. any derived demand for the system.
E. any students who might be interested in distance learning.
Sodexo is a corporation that manages school cafeterias, university dining halls, mess
halls at military bases, concession stands at sports arenas, and other large-scale food
service facilities. If Sodexo were to begin to sell individual frozen meals in
supermarkets, it would be pursuing a __________ growth strategy.
A. product development
B. market development
C. market penetration
E. product proliferation