The consumer decision process model represents
A. the concept of habitual decision making.
B. the retrieval of an evoked set based on physiological needs.
C. the steps that consumers go through before, during, and after making purchases.
D. the shift from an internal to an external locus of control.
E. the types of decisions all consumers must make.
Rock-Bend Company is considering buying out a competing firm and closing most of
the competitor's factories. The firm has identified the various stakeholders and their
issues and gathered the available data. Everyone with an interest in the issue has
engaged in brainstorming and evaluating alternatives. Management reviewed and
refined the alternatives, and then choose a course of action. If the managers are not
confident about the decision, they should
A. lower their offering price for the competing firm.
B. reexamine their alternatives.
C. consult customers.
D. trust their instincts and move forward.
E. choose the least risky option.