The evolution of marketing progressed along the following continuum:
A. sales, marketing, value-based marketing, production.
B. marketing, value-based marketing, production, sales.
C. value-based marketing, production, sales, marketing.
D. production, sales, marketing, value-based marketing.
E. sales, value-based marketing, marketing, production.
When Apple Computer Company introduced the iPhonea combination phone, MP3
player, and Internet access devicein 2007, it was priced at $499, considerably higher
than either the iPod or competing cell phones. Hoping to attract innovators and early
adopters, Apple was most likely pursuing a __________ pricing strategy.
A. market penetration
B. slotting allowance
C. price fixing
D. reference price
E. price skimming