Gene's Complete Cameras offers its customers an interactive website to help them
choose the best camera for their lifestyle. But the site's most-used feature is its user blog
in which customersboth satisfied and unsatisfiedtalk about products they have
purchased and the service received at Gene's. The user blog best describes which of the
4E frameworks for the store's customers?
Many catalog companies create special-run issues based on what customers have
purchased in the past. For example, customers who frequently order bedding items like
sheets and pillows receive a catalog with a larger section of bedding items than do
customers who mostly order kitchen tools. This is an example of
A. C2C marketing.
B. customer relationship management.
C. a transactional marketing orientation.
D. supply chain management.
E. typical production-oriented era marketing practices.