Which of the following are the two components of a global marketing strategy?
A. understanding foreign currency fluctuations and developing products that can be
B. determining which target markets to pursue and developing a marketing mix to
obtain a competitive advantage
C. understanding the supply chain and distribution networks in foreign markets
D. developing culturally appropriate advertising messages and cultivating "domestic"
habits among foreign consumers
E. adapting to foreign regulations and targeting as many people as possible
__________ involves the planning, direction, and control of personal selling activities,
including recruitment, selection, training, motivation, compensation, and evaluation of
members of the sales force.
A. Human resource management
B. Integrated marketing communications management
C. Sales management
D. Marketing management
E. Sales administration