Kyle is preparing for an important sales presentation. He knows that customers are
more likely to ___________ during his presentation than during other stages of the
A. be identified as qualified leads
B. agree with everything he says
C. raise objections
D. offer advice
E. return unacceptable merchandise
The Mayo Clinic in Minnesota is known for top-quality medical care. For decades, even
presidents and dictators from around the world flew to the Mayo Clinic to utilize its
services. The Mayo Clinic used its reputation to create additional medical facilities in
Jacksonville, Florida, and elsewhere. This is an example of a firm focusing its efforts on
satisfying customer needs that
A. are easiest to satisfy.
B. provide minimal core value.
C. are important to all generational cohorts.
D. competitors have tried and failed to satisfy.
E. match its core competencies.