Janine was tired of her winter coat, so she sold it to her friend, Marissa. This is an
example of ________ marketing.
Zappos online shoe and clothing store has a unique way of dealing with abandoned
shopping carts. If a site visitor places items into the shopping cart and then leaves the
site without making a purchase, several days later Zappos sends a humorous e-mail
saying, "Let us show you what your shopping cart did while you were gone," along
with a photo of a cute dog intended to represent the shopping cart. This
attention-getting device is designed to improve the site's
A. postpurchase dissonance.
B. selective perception.
C. conversion rate.
D. reference group influence.
E. position in the evoked set.