The activity, set of institutions, and process for creating, capturing, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners,
and society at large is called
B. marketing research.
C. market share analysis.
D. market segmentation.
E. market positioning.
Greenbelt Construction has been a successful small home-building firm for years. The
owner pays subcontractors slightly more than the usual rate for different tasks, reducing
the company's gross margin. Greenbelt rarely changes subcontractors, has relatively
few complaints from home buyers, and is able to get quick responses from
subcontractors when buyers do have problems. Greenbelt is engaged in
A. a traditional transactional orientation.
B. C2C value-driven marketing.
C. effective supply chain management.
D. value cocreation.
E. a virtual monopoly.