Frequent buyer/user award programs are used to
A. increase price sensitivity.
B. decrease co-branding costs.
C. lower licensing fees.
D. expand product line depth.
E. maintain contact with loyal customers.
Charles wants to survey recent customers about the quality of service they received at
his small auto service dealership. He has customers' mailing and e-mail addresses.
Charles will likely use an online survey primarily because it offers
A. relatively low response rates.
B. the ability to share video with respondents.
C. the ability to ask sensitive questions with anonymity.
D. fast responses at a lower cost.