To meet or exceed customers' expectations, marketers must
A. know where customers live.
B. know how often consumers buy their products.
C. determine what those expectations are.
D. recognize that expectations are tangible.
E. empower customers to meet their own expectations.
During the preapproach stage, a salesperson usually conducts additional research about
A. assists the prospect through the buying process.
B. decides what role to play during the handling reservations stage.
C. develops plans for meeting with the customer.
D. offers initial concessions to gain the sale.
E. determines which of the customer's buying support team need to be present at the