Generational cohorts are groups of people of the same generation who have similar
__________ because they have shared experiences and are in the same stage of life.
A. regional cultures
B. inflationary expectations
C. political affiliations
D. purchase behaviors
E. cultural values
Each time a politician or celebrity writes a book, bookstores can expect at least some
customers to want the book, but whether or not it will become a best seller is less
certain. The bookstore's primary inventory management challenge is
A. how to get the author to sign copies of the book.
B. whether to price the books in the distribution center or at the retail store.
C. which other books to promote along with this book.
D. whether or not to display the book at the checkout counter.
E. having enough books to satisfy customer demands versus the cost of having the