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1.0 Describe the pitch deck and its importance to potential investors. that of the text. 3.0 Predict and prepare for the types of questions that may be asked during the question and answer period. Instructor Resource Neck, Entrepreneurship, 1e SAGE […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 Lecture Notes Appendix 1: Financial Projections for Startups Learning Objectives • Explain the purpose of financial projections for startups. • Describe financial statements as an essential part of financial projections. • Clarify the […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 Lecture Notes Appendix 2: The Pitch Deck Learning Objectives • Describe the pitch deck and its importance to potential investors. • Explain the content of pitch deck slides. T.R.I.M • Team—Who will execute […]

(This can be done solo or as a team exercise; it can be used for online, face-to-face, or a blended format) Instructor Resource Neck, Entrepreneurship, 1e SAGE Publishing, 2018 Chapter Exercises and Projects Appendix 2: Financial Projections For Startups Chapter […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 Chapter 1: Entrepreneurship: A Global Social Movement Test Bank Multiple Choice 1. The authors define entrepreneurship as ______. a. a discipline that seeks to understand how opportunities are discovered, created, and exploited, by […]

3. Explain the history of entrepreneurship in the US. 5. Illustrate the global diversity of entrepreneurship and its impact. • Support you would be provided from the franchise network • The advantages and disadvantages of the opportunity • The average […]

PBS News Hour interview transcript. Available at http://www.skaggsisland.org/sustainable/muhammadyunus.htm Yunus, M., & Jolis, A. 2007. Banker to the Poor: Micro-Lending and the Battle Against World Poverty. New York: Public Affair As of 2007, the Grameen bank had extended credit to over […]

gamble of becoming an entrepreneur. Unlike the twentieth-century “male tech hero–genius” entrepreneurial archetype, women, as well as a diverse milieu of individuals from a variety of different markets and fields beyond technology are establishing a more eclectic twenty-first-century pool of […]

heavier paper such as construction paper or 3 inch × 5 inch cards works best. Several roles of transparent tape for the class to share. Instructor Resource Neck, Neck, & Murray, Entrepreneurship: The Practice and Mindset SAGE Publications, 2018 1 […]

knowledge and skills and by investing large amounts of time and effort in researching her target market and otherwise building her business. Entrepreneurial dedication is a combination of learning what you need to know to be successful and then committing […]

Compile a collection of media articles of contemporary events that highlight six of the course concepts addressed this semester. Please include an explanation of why the event illustrates the concept (do not just include news clips). address and your target […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 51. Individuals who have set up a business they will own or co-own, which is less than three months old, and has not yet generated wages or salaries for the owners are known […]

2.3 Distinguish between entrepreneurship as a method and the process of entrepreneurship. through recent advances in the field. Prediction is the opposite of creation. Where prediction thinking is used in situations of certainty, the creation view is used when the […]

reflection). Of these five, he was perhaps best at reflection and introspection. By carefully considering the results he was (or was not) getting in his life both personally and professionally, Jensen was able to make adjustments and keep trying until […]

Engage with conditions of uncertainty and ambiguity. Illustrate how entrepreneurs think. Fabric remnants (approximately six pieces per person) Two rooms (one with tables equal to number of groups and one empty) Instructor Resource Neck, Neck, & Murray, Entrepreneurship: The Practice […]

Sample Answer: Answers will vary from student to student. However, it should be noted that entrepreneurs who focus primarily on building relationships and developing people tend to be more successful and make more money in the long run than those […]

reliable and accessible. Under these circumstances, it is relatively straightforward to analyze a situation, define problems and opportunities, and diagnose and find solutions. Big organizations can use sophisticated planning tools to analyze past and present data in order to predict […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 Chapter 2: Practicing Entrepreneurship Test Bank Multiple Choice 1. The older view to approaching entrepreneurship as a linear process (i.e. the steps are followed and the outcomes can be expected) is known as: […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 AACSB Standard: Analytical Thinking 46. When Jim Poss pondered the feedback he received on the prototype of his solar- powered trash compactor and decided to incorporate the feedback into the next production run, […]

large software transition or upgrade) but also include hobbies and other related interests (e.g., teaching Girl Scouts how to sell, or running a marathon). They can be recent or from back in your childhood, but they must satisfy the three […]

• View constructive criticism as a personal attack • The success of others is luck • Avoid challenges Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 Lecture Notes Chapter 3: Developing an Entrepreneurial Mindset Learning Objectives • 1. Appraise the effectiveness […]

when needed—all things that Nat successfully accomplished along his personal and professional pathway to success. Most importantly, Nat’s mindset was not passive, but active. This active mindset became his “Pathway to Action,” affording him tremendous opportunities that crossed his path […]

3.3 Explain how to develop the habit of self-leadership. 3.5 Explain how to develop the habit of improvisation. https://www.ted.com/talks/angela_lee_duckworth_grit_the_power_of_passion_and_p erseverance?language=en Instructor Resource Neck, Entrepreneurship, 1e SAGE Publishing, 2018 Chapter Exercises and Projects Chapter 3: Developing an Entrepreneurial Mindset Chapter Learning […]

tools—including a strong work ethic—GPS Insight would eventually succeed. Despite all this, his success was still not guaranteed. With his education and background, there were other, safer options he could have pursued in his career. Despite this, he decided to […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 AACSB Standard: Application of knowledge 50. With improvisation, the following statements are true EXCEPT ______. a. improvisation is not just for actors or musicians b. there’s no such thing as being wrong c. […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 Chapter 3: Developing an Entrepreneurial Mindset Test Bank Multiple Choice 1. Robert Donat created a new hardware/software solution by drawing upon his knowledge from working in two diverse areas—the Army and hedge funds. […]

ideas. • Values are a motivational construct. They refer to the desirable goals people strive to attain. • Values transcend specific actions and situations. They are abstract goals. The abstract nature of values distinguishes them from concepts such as norms […]

4.3 Identify the different types of social entrepreneurship. 4.5 Explain the primary attributes of stakeholders and how stakeholders can help or hinder a social entrepreneur. 4.1 Describe what social entrepreneurship is and the role it plays. Create two columns and […]

stricken citizens (mostly women) in the late 1970s. More than two decades later, Grameen had changed the world of money lending by extending hundreds of millions of dollars to hundreds of thousands of poor people each year. In 2006, Yunus […]

• —Bill Drayton, founder of Ashoka Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 Lecture Notes Chapter 4: Supporting Social Entrepreneurship Learning Objectives • Describe what social entrepreneurship is and the role it plays. • 2. Explain how social entrepreneurship can […]

that if you are interested in making a positive social impact on the greater society within which you operate as an entrepreneur and make money at the same time, social entrepreneurship can be a great way to concurrently realize both […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 Chapter 4: Supporting Social Entrepreneurship Test Bank Multiple Choice 1. Social entrepreneurs and traditional entrepreneurs are similar in that: a. both measure success solely based on profit b. both have the same mission […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 52. Which of the following is a business benefit of CSR? a. decreased costs by reducing packaging, energy expenses, and shipping b. increased number of engaged customers c. improved public image d. all […]

5.3 Apply the two primary pathways to opportunity identification. 5.1 Explain how the entrepreneurial mindset relates to opportunity recognition. The idea must involve something that people need, desire, find useful, or valuable. Brainstorm ways to determine demand: develop a plan […]

Christmas Sweater 5K “fun run” for charity in 2008. Once the 5K was over, she decided to sell her eyesore on eBay. Jack, then a middle school student, was the model for the picture. Much to the siblings’ surprise, a […]

technological marvel held for him and his native country. Ma’s first entrepreneurial venture failed, but his second, an e-commerce company he named Alibaba, went on to become one of the most successful Internet businesses in history. In 2014, Alibaba went […]

Small (1 inch × 2 inch) “sticky notes” in a variety of colors, one packet per student. Hall, D. (2001). Jump start your business brain. Cincinnati, OH: Clerisy Press. Instructor Resource Neck, Neck, & Murray, Entrepreneurship: The Practice and Mindset […]

Sample Answer: While usually less experienced and knowledgeable than adults, teenagers may be more creative and open-minded to unique opportunities than many adults would be. Teenagers also often have more energy and a greater desire to try out new ideas […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 Chapter 5: Generating New Ideas Test Bank Multiple Choice 1. What are the three central characteristics of opportunity? a. size of the market, level of disposable income of the customer, and access to […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 51. Bentley has the innate ability to identify opportunities. Which of the following terms apply to Bentley? a. active search b. alertness c. analytical strategies d. building approach Ans: B Learning Objective: 5.4. […]

• —Kevin Clark and Ron Smith, authors of “Unleashing the Power of Design Thinking” uncertain environments, and create something that is new to the world. • See Photo 6.1: model wearing invisible bicycle helmet made by Hövding Notes: Instructor Resource […]

his own challenges over time, Dr. Jackson gained an increased sense of empathy for the struggles that others faced as well. This empathy inspired him to dedicate his education and career to human-centered projects that focused on helping others to […]

6.3 Describe the role of empathy in the design thinking process. 6.5 Demonstrate how to observe and convert observation data to insights. 6.7 Identify and describe other approaches to design thinking. People in certain age groups People where English is […]

• Steps are not sequential, and iteration is expected. • Willingness to explore the least obvious (such as spaced-out ideas) can be a better pathway to something useful and novel. Instructor Resource Neck, Neck, & Murray, Entrepreneurship: The Practice and […]

Sample Answer: Answers will vary from student to student, but should include (generally speaking) elements of the inspiration–ideation–implementation model discussed later in the chapter. Additional insights might include a discussion about how ideation can sometimes be messy, with “fits-and-starts” throughout […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 Chapter 6: Using Design Thinking Test Bank Multiple Choice 1. In the “Entrepreneurship in Action” case study, Haupt and Alstin began their design process by doing which of the following? a. designing an […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 53. In the AEIOU model, what is meant by Interactions? a. the people whose needs and behaviors are being observed b. the people that are involved in the activity c. the nature of […]

learn so much.” • -Jeff Bezos, Amazon founder and CEO hypothesis. • Hypothesis is an assumption that is tested through study and experimentation. • Collecting real-world information • Testing new concepts • Asking questions Instructor Resource Neck, Entrepreneurship SAGE Publishing, […]

A simple experiment might involve taking public transportation ($5) to meet face to face with a potential customer; a later, larger scale experiment might involve creating a looks-like prototype of a product concept ($500) to seek feedback from other stakeholders […]

7.3 Demonstrate how to test hypotheses and identify customers. 7.5 Identify three types of experiments most commonly used. entrepreneurship? Conduct a search of peer-reviewed sources on methods and designs used to reach entrepreneurial activities? What methods/design are commonly listed? What […]

extent, they have to be willing to experiment with their products, services, methods, workforce, and just about everything else if they are to be successful and remain competitive. They must also be willing to experiment with their own approach to […]

earning their first dollar) enabled Parlor Skis to dig deep in really understanding their target market. This empowered them to provide a highly customer-tailored approach (a key component of their business), which in turn led to happy buyers and increased […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 c. Bell Laboratories d. U.S. Steel 50. What is the advantage of storyboarding that makes it so effective? a. It is shorter. b. it provokes discussion. c. The visual element gets the idea […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 Chapter 7: Testing and Experimenting in Markets Test Bank Multiple Choice 1. What phase of design thinking is associated with experimentation? a. inspiration b. ideation c. implementation d. nonlinearization 2. Why is experimentation […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 Chapter 8: Building Business Models Test Bank Multiple Choice 1. A conceptual framework that describes how a company creates, delivers, and extracts value is called a _____________. a. business model b. business plan […]

8.3 Explore the importance of the Customer Value Proposition in further detail. 8.1 Define the business model. 8.5 Identify the nine components of the business model canvas. Instructor Resource Neck, Entrepreneurship, 1e SAGE Publishing, 2018 Chapter Exercises and Projects Chapter […]

customer relationships, revenue streams, key resources, key activities, key partners, cost structure. Given that this is the actual order recommended by Osterwalder and Pigneur, it is important that the cards in the deck are not in this order. You may […]

• Deliver value by servicing the complicated tech tasks of modern start-ups that cannot effectively service their own IT needs. • Extract value (payment) in one of the following two ways: (1). Receive cash payments either up front, or along […]

Notes: Alexander Osterwalder & Yves Pigneur authors of Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers existing customers with unique differentiation, and by serving customers in new markets. Peter Skarzynski & Rowan Gibson. Innovation to the Core: […]

In evaluating the opportunity posed by her ambitious goal to invent a wireless charger, Perry was wise (and fortunate) in seeking out input and funding from well-known, credible names in the technological field (like Yahoo CEO Marissa Mayer). When someone […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 49. Which of the following is true about a multisided market? a. the CVP is tailored to meet particular needs of a small market segment compromising customers with specific needs and requirements b. […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 Chapter 9: Planning For Entrepreneurs Test Bank Multiple Choice 1. What are the most beneficial ways to develop a business idea? a. collect data b. gather feedback c. test the business model d. […]

only refined. Plans rarely stay the same, and are scrapped or adjusted as needed. Be stubborn about the vision, but flexible with your plan.” • -John C. Maxwell, American author the potential market for the product or service. It serves […]

which consists of a space age train-like mode of transportation that would send passengers through a tube at speeds faster than commercial airlines travel (up to nearly 800 miles per hour!). One of his more audacious ambitions is the development […]

inherent in this question. One viewpoint is that including a “worst case” scenario in your plan might distract your focus from the “best case” scenario and (consciously or unconsciously) lead to mediocre performances. Another viewpoint is that keeping a “worst […]

them “draw” their vision during class. 2. Have the students complete the Mindshift prior to class and ask students to present their vivid vision. 3. You can also do option 2 with student teams. It’s a great team alignment exercise. […]

9.3 Explain the different types of plans used by entrepreneurs. 9.1 Define “planning” from an entrepreneurial perspective. 9.5 Implement the tips for writing business plans Instructor Resource Neck, Entrepreneurship, 1e SAGE Publishing, 2018 Chapter Exercises and Projects Chapter 9: Planning […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 b. neutral c. conservative d. realistic 52. When writing a business plan, what is the most effective way to incorporate visuals? a. include a robust amount of charts, graphs, and images on each […]

Ans: D Learning Objective: A.2. Describe financial statements as an essential part of financial projections. Cognitive Domain: Comprehension Answer Location: Three Essential Financial Statements Difficulty Level: Medium AACSB Standard: Financial theories, analysis, reporting, and markets Ans: A Instructor Resource Neck, […]

Ans: A Learning Objective: B.1. Describe the pitch deck and its importance to potential investors. Cognitive Domain: Comprehension Answer Location: Overview of the Pitch Deck Difficulty Level: Medium AACSB Standard: Integrating knowledge across fields Ans: B Learning Objective: B.1. Describe […]

10.3 Explain how companies generate revenue by profiting from “free.” 10.5 Identify different strategies entrepreneurs use when pricing their product and service. According to your text, a revenue model is a key component of the business model and identifies how […]

Sample answer: There is likely an audience that would be interested in accessing past episodes of her popular show that ran from 1984 to 2009. She might consider negotiating with her former networks to offer free sample videos from popular, […]

• –Scott Adams, “Dilbert” cartoonist • Revenue model is a key component of the business model that identifies how the company will earn income and generate profits. • How many customers do I need? • How much cash can be […]

Sample answer: Kost used revenue from Chicago Food Planet Food tours to launch Food Tours, thus expanding his business into two separate ventures and revenue streams. that the most successful entrepreneurs are often NOT those who are endlessly crunching numbers […]

• Explore how customers change based on the model. • Discuss various revenue streams each model can generate. (from above). Ask students if they have ever run a lemonade stand and to describe the experience. For some international audiences the […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 51. The component of revenue that is addressed when a company offers a frequent shopper award is: a. frequency b. selling price c. selling process d. customers Ans: A Learning Objective: 10.4. Identify […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 Chapter 10: Creating Revenue Models Test Bank Multiple Choice 1. Revenue can be described as which of the following? a. all the money that a company has to work with b. the money […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 Chapter 11: Learning From Failure Test Bank Multiple Choice 1. A change in direction in response to a small failure is called a ________ a. failure b. pivot c. termination d. retrenchment 2. […]

Despite his epic political successes, Lincoln was not a particularly successful politician before he became president. Earlier in his life, he faced a great deal of defeat, rejection, failure, and personal loss. Some Presidents ascend to the office on the […]

tape should be hung on the desks or on the wall for distribution, because putting it in the bags generally causes problems. Ensure that you use uncooked spaghetti. Avoid spaghettini, because it is too thin and breaks easily. Fettuccine is […]

3. Describe the consequences of fear of failure for entrepreneurs. 1. Describe failure and its effect on entrepreneurs. 3. Describe the consequences of fear of failure for entrepreneurs. 5. Describe the significance of “grit” and its role in building tolerance […]

difficult decision for many entrepreneurs. It would seemingly be very challenging to turn down an offer that would have immediately solved his personal financial problem—and many of the stresses that accompanied it. It is, however, a tribute to Hatten’s entrepreneurial […]

• -Robert Kiyosaki, American author and businessman Notes: Eric Wagner, “9 Lessons From a 10–Time Startup Failure,” Forbes (October 22, 2013) http://www.forbes.com/sites/ericwagner/2013/10/22/9-lessons-from-a-10-time-startup-failure / retrieved on December 12, 2015. • Learning resulting in improvements • Motivation to start another venture • […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 50. One way to build a blame-free environment is to ______. a. require managers to accept all the blame b. ensure that all failures are anonymous c. communicate clearly what types of failures […]

Notes: Gordon Sharp, The Ultimate Guide to Bootstrapping (Kindle Edition),2014, Real. Cool. Media (LOC 166) • Calculate affordable loss. • Take small action. • Network and enroll others in your journey. • Build on what you learn. • Reflect and […]

• Resource Challenge directions (one set per team attached to the outside of the envelope). In class (approximately 1 hour, depending on number of teams) questions and answers from students and/or instructor. After each presentation, the instructor should record the […]

own pockets. From there, they continued to rely solely on “inside money” of their own, or that could be raised from family members or employees. During their first year in business, they also had to continue freelance side projects in […]

Sample answer: Over $1 million in sales. Sample answer: If you are interested in long-term success and desire to keep your integrity intact, then the answer is “No” … period. Sample answer: Great progress can be made when you unleash […]

12.3 Explain the difference between crowdsourcing and crowdfunding. 12.5 Define the four contexts for crowdfunding. 12.7 Describe ways in which entrepreneurs can conduct a successful crowdfunding campaign. • Never buy new what you can borrow, lease, or get for free; […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 Chapter 12: Bootstrapping for Resources Test Bank Multiple Choice 1. When someone states, “I don’t have money to start a business,” what fact might one consider? a. Most businesses start without any formal […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 51. What is the characteristic of the reward model of crowdfunders? a. investors provide financial support with no expectation of direct return b. investors are given prizes for their financial support, such as […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 c. the length of time invested in developing the product or service d. the amount of capital already raised by the founders 51. Which of the following would be most useful when valuing […]

• -George Doriot, American Venture Capitalist ownership pie) • Start up financing • Early-stage financing startup financing, and early stage financing. Seed stage financing usually consists of small or modest amounts of capital provided to entrepreneurs to prove a concept. […]

Sample answer: Answers may vary from student to student. It really depends on how financially conservative or liberal you are as an entrepreneur, as well as how much you want to accelerate the growth of your business. Sample answer: In […]

13.3 Describe angel investors and how they finance entrepreneurs. 13.5 Describe how investors carry out due diligence processes. What do you think would be most appropriate to use for a business idea you may have? Why? 13.4 Explain the role […]

York Stock Exchange (NYSE). Five years later, FranklinQuest joined forces with Dr. Stephen R. Covey’s (author of The 7 Habits of Highly Effective People) Covey Leadership Center to form FranklinCovey. Although the merger of the two companies was not the […]

Instructor Resource Neck, Neck, & Murray, Entrepreneurship: The Practice and Mindset SAGE Publications, 2018 1 Experiential Exercises Chapter 13: Financing for Startups Exercise: To VC or not to VC? That is the question Description It’s important for students to understand […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 Chapter 13: Financing for Startups Test Bank Multiple Choice 1. Equity financing is defined as ______. a. the value of the total company assets b. the value a company earns and borrows against […]

• -Alex Steffen, author of Worldchanging: A User’s Guide for the 21st Century. the contacts in your network) and the degree to which these ties may be formal or informal. Rajennd A/L Muniady, Abdullah Al Mamun, Mohd. Rosli Mohamad, P. […]

14.3. Describe several different ways of building networks. Create three measureable and time-bound action steps to address expanding your network. Consider the three main advantages to networks: private information, access to diverse skill sets, and power. i Instructor Resource Neck, […]

and ambition to get ahead in your personal life and career. True success that lasts is typically also a result of building a powerful network that can both amplify and direct your hard work and ambition into productive channels of […]

• What types of resources can be acquired through the network? • You can use yourself for one resource. • You have 5 minutes (or you may allocate as much time as you want but speed and pressure adds excitement […]

Sample answer: By himself, Hite never would have succeeded on the scale that he did. No entrepreneur ever succeeds in a big way on his or her own. While small entrepreneurial successes may be possible working as an individual, large-scale […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 49. What two questions does the text recommend be asked when considering founding team members? a. Can I build the company without them? Can I find someone else like them? b. How loyal […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 Chapter 14: Developing Networks Test Bank Multiple Choice 1.What is the best advice for building networks? a. build networks with people who are powerful b. build networks with people in your industry c. […]

Instructor Resource Neck, Neck, & Murray, Entrepreneurship: The Practice and Mindset SAGE Publications, 2018 1 Experiential Exercises Chapter 15: Navigating Legal and IP Issues Exercise: Is this patentable? The range of what is or is not patentable is not always […]

3. Outline the most common legal errors made by startups. 5. Assess the global impact of IP theft. Instructor Resource Neck, Entrepreneurship, 1e SAGE Publishing, 2018 Chapter Exercises and Projects Chapter 15: Navigating Legal and IP Issues Chapter Learning Objectives: […]

ponderous tomes of legal writers in order to obtain the knowledge you seek, by your own unaided efforts.” • -Felix Adler, Professor of Political and Social Ethics. • Securities and Exchange Commission (sec.gov) • Department of Labor (dol.gov) • NOLO […]

Master’s degrees in computer science and finance from DePaul University in Chicago. Before starting his own company, he also gained experience as an Army artillery officer and corporate employee in a financial institution. Always an entrepreneur at heart, Donat also […]

Sample answer: Conduct personal research for each State and then obtain additional legal counsel (state-by-state) as needed to fill in whatever gaps you were unable to fill with your own research. Sample answer: Answers will vary from student to student. […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 52. Candy-corp hires a summer intern to work in the candy shop during the summer. The intern works 20 hours a week and earns course credit for a course he is taking toward […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 Chapter 15: Navigating Legal and IP Issues Test Bank Multiple Choice 1. What two characteristics should a lawyer have when working with a startup? a. years of experience and willingness to work at […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 51. What is a call to action? a. the action you would like your audience to take after you finish your presentation b. an emotional plea to rally around your product c. a […]

Sample answer: You can focus on building positive relationships of trust with potential clients you already know about (online and in person) as well as seek to make additional connections (online and in person) as you come and go each […]

16.3. Compare entrepreneurial marketing with traditional marketing. 16.5. Describe how to make a good impression during your pitch. 16.2. Explain the principles of marketing and how they apply to new ventures. feedback from your course—what impression did you give? What […]

• “The purpose of a pitch is to stimulate interest, not to close a deal.” • -Guy Kawasaki, Author and Entrepreneur the products in a way that accurately represents the value perceived by the customer, promoting products in innovative ways […]

session can be positioned to bookend a course, where the students are first asked to stand up and deliver a short description of their idea after having identified a venture concept, project, or family or corporate initiative, but prior to […]

loved. Over time, this strategy of providing customers with a better option than they themselves had imagined established for Apple a loyal customer base. By adding traditional marketing strategies to this superior method of marketing, it is no wonder that […]

Instructor Resource Neck, Entrepreneurship SAGE Publishing, 2018 Chapter 16: Marketing and Pitching Your Idea Test Bank Multiple Choice 1. The primary goal of the business pitch is which of the following? a. to have people immediately purchase your product or […]