Instructor Resource
Neck, Entrepreneurship, 1e
SAGE Publishing, 2018
Chapter Exercises and Projects
Chapter 10: Creating Revenue Models
Chapter Learning Objectives:
10.2 Illustrate the ten most popular revenue models being used by entrepreneurs.
10.4 Identify the drivers that affect revenue as well as cost.
10.6 Explain different methods of calculating prices.
Proposed Activities
Activity 1
(This can be done solo or as a team exercise; it can be used for online, face–to-face, or a
blended format)
Key questions include:
• How much are my customers willing to pay?
Instructor Resource
Neck, Entrepreneurship, 1e
SAGE Publishing, 2018
You may use the problem and solution you generated as part of your needs assessment
methods would you use? What resources would you need?
Learning Objectives:
10.1 Define a revenue model and distinguish it from the business model.
Activity 2: TYPES OF REVENUE MODELS
(This can be done solo or as a team exercise; it can be used for online, face–to-face, or a
blended format)
Compare and contrast ten most popular revenue models used by entrepreneurs.
Learning Objectives:
10.2 Illustrate the 10 most popular revenue models being used by entrepreneurs.
Activity 3: Generating Revenue from “Free”
(This can be done solo or as a team exercise; it can be used for online, face-to-face, or a
blended format)
Identify three companies (not discussed in the chapter) that offer free products or
services. Ideally, one should be local, one should be national, and one should be global:
What is provided free?
What services and/or products cost additional money?
Learning Objectives:
10.1 Define a revenue model and distinguish it from the business model.
Instructor Resource
Neck, Entrepreneurship, 1e
SAGE Publishing, 2018
Activity 4: Pricing Strategies
(This can be done solo or as a team exercise; it can be used for online, face-to-face, or a
blended format)
List and briefly describe the seven pricing strategies discussed in your text. Identify and
Learning Objectives:
10.5 Identify different strategies entrepreneurs use when pricing their product and
service.