Instructor Resource
Neck, Entrepreneurship, 1e
SAGE Publishing, 2018
Chapter Exercises and Projects
Chapter 8: Evaluating and Acting on Opportunities
Chapter Learning Objectives:
8.2 Identify the four core areas of a business model.
8.4 Describe the different types of Customer Value Propositions and show how to
identify your target customers.
Proposed Activities
Activity 1: Business Model
(This can be done solo or as a team exercise; it can be used for online, face–to-face, or a
blended format)
Choose any contemporary domestic or global company and go to their website and
peruse their information. Describe the business model based on what you were able to
find. How does a business model differ from a business plan?
Learning Objectives:
8.2 Identify the four core areas of a business model.
Activity 2: THE FOUR PARTS OF A BUSINESS MODEL
(This can be done solo or as part of a team exercise or live discussion)
Instructor Resource
Neck, Entrepreneurship, 1e
SAGE Publishing, 2018
Choose any contemporary domestic or global company and go to their website and
Learning Objectives:
8.1 Define the business model.
8.2 Identify the four core areas of a business model.
Activity 3: What job is the customer trying to get done?
(This can be done solo or as a team exercise; it can be used for online, face–to-face, or a
blended format)
According to your text, customers face at least one of four problems that prevent them
from getting a job done. These problems include: lack of time, lack of money, lack of
skills, and lack of access (see Figure 8.2).
Learning Objectives:
8.4 Describe the different types of Customer Value Proposition s and show how to
identify your target customers.
Activity 4: The Business Model CANVAS (BMC)
(This can be done solo or as a team exercise; it can be used for online, face-to-face, or a
blended format)
Instructor Resource
Neck, Entrepreneurship, 1e
SAGE Publishing, 2018
Learning Objectives: