Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
Lecture Notes
Appendix 2: The Pitch Deck
Learning Objectives
• Describe the pitch deck and its importance to potential investors.
• Explain the content of pitch deck slides.
T.R.I.M
• Team—Who will execute the venture?
• Resources—How will the venture succeed?
• Idea—What is the purpose of the venture?
• Market—Who is served by the venture?
Pitch Deck Questions
• What is the problem/need?
• How will you solve the problem or meet the need in a unique way?
• Who is the customer and are there enough customers to build a viable venture?
• What is the size/extent of the market for this product/service idea now and in the
future?
• How will you reach, acquire, and keep the customer?
• Who will you compete with and how are you different?
• What is the revenue/expense model?
• What capabilities does your team have to execute the venture?
• What is your call to action?
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
Pitch Deck Slides
• Slide 1–Title
• Slide 2–Company Purpose/ Description
• Slide 3–The Problem/ Need
• Slide 4–The Solution
• Slide 5–Why now?
• Slide 9–Traction
• Slide 10–Financials
• Slide 11–Team
• Slide 12–Call to Action
Market Opportunity
• TAM, or Total Available Market, refers to the total market demand for a product or
service.
• SAM, or Serviceable Available Market, is the section of the TAM that your product or
service intends to target.
• SOM. or Share of Market, is the portion of SAM that your company is realistically likely
to reach.
Notes:
TAM, SAM, SOM
Notes:
It is important for investors to see that you have thought through TAM SAM and SOM, so they
have a better idea of the fraction of the market you intend to target. If you cannot prove that
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
Examples of Traction
• Completion of customer research
• Working website
• Formation of team
• Product testing
Example of Financial Slide
Example of Competitor Analysis
• See Figure 3. Example of competitive grid analysis
The Question and Answer Session
• Predict and prepare