Instructor Resource
Neck, Entrepreneurship, 1e
SAGE Publishing, 2018
Case Notes
Chapter 10: Creating Revenue Models
Oprah Winfrey
Summary
Few entrepreneurs have been as visibly or financially as successful as Oprah Winfrey. What
makes her story even more compelling is her rise from an obscure background to overcome
poverty, abuse, racial prejudice, and other challenges to become one of the world’s most
Analysis
Oprah Winfrey is an outstanding example of what it looks like to create successful revenue
models as an entrepreneur. Aside from building successful side careers as an actress and
Sample Answers to Case Questions
1. What revenue models did Oprah Winfrey utilize to make her fortune?
2. How does (or how might) Winfrey utilize a “Freemium Model” to further expand her
post-talk show business empire?
3. Oprah Winfrey is an entrepreneurial outlier. Statistically speaking, very few people will
ever rise to such heights of affluence and influence as she did. Nevertheless, what are
some positive lessons that every entrepreneur can learn from the examples of such an
extraordinary woman?