Instructor Resource
Neck, Entrepreneurship, 1e
SAGE Publishing, 2018
Chapter Exercises and Projects
Chapter 5: Entrepreneurship: A Global Social Movement
Chapter Learning Objectives:
5.2 Employ strategies for generating new ideas from which opportunities are born.
5.4 Demonstrate how entrepreneurs find opportunities through active search and
alertness.
5.5 Connect idea generation to opportunity recognition.
Proposed Activities
Activity 1: Opportunity and Value
(This can be done solo or as a team exercise; it can be used for online, face–to-face, or a
blended format)
Your chapter defines opportunity as an apparent way of generating value through
unique, novel, or desirable products or services that have not been previously exploited.
For an opportunity to be viable, the idea must have the capacity to generate value.
Learning Objectives:
5.2 Employ strategies for generating new ideas from which opportunities are born.